How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI. Let's consider the main ones:   CTR is the ratio of the number of clicks to the number of impressions. Based on this indicator, you can find out whether the audience is interested in the ad. It is…

Do you have a brand business page but no sales? We will tell you how to fix this and about other useful things on our pages on social networks.To increase website conversion and attract new potential customers to your page, there are two options besides organic: targeting and bloggers' advertising.Let's analyze the pros and cons…

Lead generation is a type of Internet marketing, and its essence is to find cold customers for a specific business. That is, a lead is a potential customer who is interested in your company's products or services. There are different ways to collect leads:    using a corporate page; advertising in search services (Google); email…