Social media advertising – Page 4

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening next time, read a short list of unwanted content.   Prohibited content. Advertising will not pass moderation if it concerns: tobacco products, weapons, medicines, goods from the 18+ category and others. See Facebook's rules for…

How to track the effectiveness of Instagram advertising Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order. [read_also id="42662"] To track online conversions from Instagram, you need to:   Install Facebook Pixel on…

How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI.   Let's consider the main ones:   CTR is the ratio of the number of clicks to the number of impressions. Based on this indicator, you can find out whether the audience is interested in the ad.…

Do you have a brand business page but no sales? We will tell you how to fix this and about other useful things on our pages on social networks.   To increase website conversion and attract new potential customers to your page, there are two options besides organic: targeting and bloggers' advertising.   Let's analyze…

Lead generation is a type of Internet marketing, and its essence is to find cold customers for a specific business.   That is, a lead is a potential customer who is interested in your company's products or services.   There are different ways to collect leads:    using a corporate page; advertising in search services…