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TikTok Ads are back in Ukraine: what changed in 2025

TikTok Ads are back in Ukraine: what changed in 2025

In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale intrusion and restrictions imposed to prevent misinformation, TikTok Ads advertising tools have once again become available to Ukrainian businesses. This is a significant step for brands looking to scale their campaigns on one of the…
Current trends in digital marketing 2024: how business can successfully promote products nowadays

Current trends in digital marketing 2024: how business can successfully promote products nowadays

There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024?   If your goal is to stand out among competitors in the market, to be a…
Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting

Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting

When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not…
How to collect an audience for targeting

How to collect an audience for targeting

If the portrait of your target audience currently looks like «females, aged 25-40, married», then don't be surprised if your targeted ads aren't working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.  …
Targeted or contextual: which advertising to choose

Targeted or contextual: which advertising to choose

Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…
What is the test period in targeted advertising

What is the test period in targeted advertising

Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…

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