Usability is an indicator of the convenience of a web resource for users. It is one of the main features of the site. Usability is not just about ease of use. This concept includes the personal goals of the user, his feelings and emotions that arise when interacting with the site, as well as his…

Since the beginning of the war, Ukrainians have switched en masse to the Ukrainian language in both official and domestic communication. However, when entering search issuance on Google and YouTube, the results remain in Russian, even if the query is entered in Ukrainian. Editor and blogger Kateryna Yatel, in her Twitter account, offered recommendations for…

Business owners are often concerned about why so many potential customers leave applications on the site to buy but few orders. Sales managers can say that these are poor-quality leads. However, you should check that the sales department does not make mistakes when working with potential buyers. Lead processing strategy The lead should be treated…

Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…

A company that wants to gain a foothold in the market must pay attention to managing a corporate blog. Today, a blog isn't only a business trend but a vital necessity for a project. And it can help attract new customers, increase sales, make the brand recognizable and much, much more. What is the secret…

We know a lot that SEO of the website (promotion of websites on search engines) attracts new customers to the company. However, it is not the only effective way to promote your business online. Another tool to promote a company on the World Wide Web is to promote on Google Maps. How it works and…