Software as a Service (SaaS) is a business model in which a customer buys access to a program by a subscription for a certain period. To attract as many subscribers as possible to the product, you need to promote the website where it is located. You need to use SEO methods to do this. However,…

Lanet CLICK digital agency, together with the Retailers Association of Ukraine (RAU), invites everyone to attend the webinar "Retail is going online: personal experience", where representatives of leading Ukrainian companies will talk about the difficulties and advantages of starting a business in the Internet world. Who will speak at the webinar Meeting experts:   Anush…

Performance marketing is becoming more popular. However, not everyone knows what this marketing solution is. Therefore, in this article, we will tell you what performance marketing is, what its main advantages and disadvantages are, and how it works. What is performance marketing Performance marketing is a service aimed at achieving specific business results using a…

As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, it has been used for a long time, but it is still perceived differently. Let's look at what this concept is, where artificial intelligence is used, and what opportunities it opens up for digital marketing.…

With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with AI were published on the network – they found out when Ukraine will win the war with Russia, how to make a burger, whether the bot wants to destroy the planet, and where to spend…

Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what the essence of this rating is and what places Lanet CLICK agency took. What kind of rating is it The Interactive Advertising Bureau (IAB) Ukraine has published a rating of companies that provide services in…