A significant part of our perception is formed thanks to the subconscious. Unconsciously, while contemplating unfamiliar logos, objects, and inscriptions, an image is created in our head, and specific associations are formed. And what is interesting — our associations will be similar to other people's associations. It works not only with visual perception but with…

Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as well as while searching on Google. The main goal is to attract as many users to the website as possible, so contextual advertising works mainly on traffic. Today, there are many formats of PPC ads, but…

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching people who haven't encountered your ads before. And for users, the convenience is that the ads appear while surfing the Internet. In such way they discover new products, services and brands while scrolling through social…

Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such advertisements are also called product ads.The tool allows users to find the products they need and compare prices without visiting the advertiser's site. This feature increases the probability of purchasing in the store. What are…

Seller rating or Google seller rating is an excellent automatic extension from the company, which allows you to highlight your ads among competitors when issuing. In addition, this small option can increase CTR up to 10%. The rating consists of the following indicators: rating — the number of stars from 1 to 5; the number…

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…