Minimizing the impact of quarantine
on business on the example
of the Funduk.ua email channel

#Email

Home / Lanet CLICK сases / Case: Minimizing the impact of quarantine on business on the example of the Funduk.ua email channel
Income data

Funduk.ua is an online store specializing in the sale of various computer equipment, original and licensed, and products for real gamers and geeks.

Due to quarantine restrictions, this store had to close the self-pickup point and focus exclusively on online sales with delivery.

Purpose: to stimulate online sales.

Creating an email strategy

One of the most effective sales channels is email marketing as its formation does not require many resources, but it allows you to increase sales in a total crisis.

1
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After analyzing the site's performance and noting a significant decline in sales efficiency, our agency has developed an effective strategy for Internet marketing, offering to use email advertising in the advertising campaign. We advised the client to focus not on potential customers, but on existing loyal ones. The company has previously made mailings, but in this case, to save the business in an unfavorable situation, we decided to focus on the needs of the target audience at this difficult time.
2
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We have divided the advertised goods into two categories: those that will be useful for remote work at home and those whose price does not exceed 1000 UAH, so that the customer can buy them even with reduced income during quarantine.
3
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We sent emails in the format of a techno blog, which covered the news and interesting events in the gaming world. We chose this topic to support audience activity and further stimulate sales.
4
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Another marketing activity was the development and launch of interesting thematic campaigns, which we created for certain holidays and related to significant events in the world of games and movies.
Results

Lanet CLICK's anti-crisis strategy not only helped Funduk.ua stay afloat, but also allowed it to increase sales through email channels in both financial and commodity terms.

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Thus, if the usual sales rate was about 7.5-8.5%, then, after a successful campaign, it increased to 10.5%.

The result of a well-constructed strategy was an increase of about 20%. It confirmed the correctness of the chosen methods and their high efficiency.

Results

Thus, if the usual sales rate was about 7.5-8.5%, then, after a successful campaign, it increased to 10.5%.

The result of a well-constructed strategy was an increase of about 20%. It confirmed the correctness of the chosen methods and their high efficiency.

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