Visual content is more than just a pretty picture. Without it, SEO can lose a lot. And that's why. Is it important to optimize images Due to the huge amount of information that we receive from everywhere, people are less likely to read articles in full, they are more likely to «scan» the page in…

Google representatives often mentioned that a whole set of factors affects the ranking of resources, and the correctness of program codes and redirects plays a key role. In addition to affecting rankings, HTTP code statuses help you find out what is happening between the browser and the server, so their value cannot be overestimated. HTTP…

What are orphan pages Orphan pages (OP) are web pages on a site that do not have links. If the user has landed on one of these, then he cannot go from this page to anywhere else. In addition, search engines hardly see OP, and it negatively affects SEO. Therefore, internal link building should take…

Schema.org micro-markup provides search engines with structured data about the page, due to which the link to the web page is displayed in search results with an extended informative snippet that attracts users' attention.   Benefits of implementing micro-markup:   more attractive and understandable page appearance in the search results; improving indexing in the Google…

Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

What is SEM? Let's find out! SEM is an abbreviation from search engine marketing. It involves the use of paid advertising tools to increase the site position in search results. Using SEM as part of a marketing campaign is a quick way to attract traffic, and in the long run, get into the TOP of…