What are orphan pages Orphan pages (OP) are web pages on a site that do not have links. If the user has landed on one of these, then he cannot go from this page to anywhere else. In addition, search engines hardly see OP, and it negatively affects SEO. Therefore, internal link building should…

АBenefits of implementing micro-markup:   more attractive and understandable page appearance in the search results; improving indexing in the Google search engine; increasing snippet clickability; increase in site traffic.   Markup allows you to stand out among competitors, especially if the site has some interesting features, and attract more traffic.For example:   Product markup (used…

Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

What is SEM? Let's find out! SEM is an abbreviation from search engine marketing. It involves the use of paid advertising tools to increase the site position in search results. Using SEM as part of a marketing campaign is a quick way to attract traffic, and in the long run, get into the TOP of…

What is a semantic core The semantic core is a collection of keywords and phrases that are selected and compiled according to the website's theme. On the basis of this data, site optimization is carried out, in particular, a technical task for writing content is drawn up. Why make a semantic core As we have…

Website speed is one of the key indicators on which search results positions and sales conversion depend. To understand how important the speed of a Google site is, it is enough to give one simple example. A person decides to purchase a robot vacuum cleaner to speed up the cleaning process. To do this, he…