Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

What is SEM? Let's find out! SEM is an abbreviation from search engine marketing. It involves the use of paid advertising tools to increase the site position in search results. Using SEM as part of a marketing campaign is a quick way to attract traffic, and in the long run, get into the TOP of…

What is a semantic core The semantic core is a collection of keywords and phrases that are selected and compiled according to the website's theme. On the basis of this data, site optimization is carried out, in particular, a technical task for writing content is drawn up. Why make a semantic core As we have…

Website speed is one of the key indicators on which search results positions and sales conversion depend. To understand how important the speed of a Google site is, it is enough to give one simple example. A person decides to purchase a robot vacuum cleaner to speed up the cleaning process. To do this, he…

Social media users see ads all the time. It appears when viewing stories, posts, reels, and news feeds. Despite the fact that such a phenomenon as banner blindness is quite common, users respond well to properly composed advertisements. What types of advertising exist in social networks, why it is so popular and how to create…

Crowd marketing: what is it and where is it used Business owners have come up with dozens of different methods to promote their brand and product, some of which are successfully used on the Internet. One of the methods that is often used to attract an audience is called crowd marketing. It is a kind…