On August 28, 2024, Lanet CLICK and the Retail Association of Ukraine (RAU) will hold a joint webinar dedicated to the most relevant trends and approaches in digital promotion. The event will be a source of inspiration for those looking for effective strategies and tools to promote their businesses in 2024. Who will speak at…

There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024? If your goal is to stand out among competitors in the market, to be a leader…

Website promotion is one of the key elements of successful business strategies. To achieve high results in web resource promotion, you need to turn to industry experts. However, when it comes to choosing between a private SEO specialist and the services of a professional agency, many companies face difficulties. In this article, we will look…

Every year, Google updates its search algorithms several times and regularly introduces new tools. It affects the work of SEO specialists, forcing them to adapt to new requirements and use new methods of promotion. In this article, we will tell you what aspects you should take into account when building an SEO website promotion strategy…

Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, create interactive and immersive experiences for users, and open up new marketing opportunities for brands.   Augmented reality is an advanced technology that can change the approach to communicating with users. Images of real objects…

Contextual advertising on the Internet provides small businesses with powerful tools to attract a target audience, increase sales, and improve brand awareness. Thanks to precise settings, flexible budget management, and the possibility of operational optimization, contextual advertising has become an indispensable element of marketing strategy for small businesses.   For small businesses, contextual advertising services…