There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024? If your goal is to stand out among competitors in the market, to be a leader…

Website promotion is one of the key elements of successful business strategies. To achieve high results in web resource promotion, you need to turn to industry experts. However, when it comes to choosing between a private SEO specialist and the services of a professional agency, many companies face difficulties. In this article, we will look…

Every year, Google updates its search algorithms several times and regularly introduces new tools. It affects the work of SEO specialists, forcing them to adapt to new requirements and use new methods of promotion. In this article, we will tell you what aspects you should take into account when building an SEO website promotion strategy…

Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, create interactive and immersive experiences for users, and open up new marketing opportunities for brands.   Augmented reality is an advanced technology that can change the approach to communicating with users. Images of real objects…

Contextual advertising on the Internet provides small businesses with powerful tools to attract a target audience, increase sales, and improve brand awareness. Thanks to precise settings, flexible budget management, and the possibility of operational optimization, contextual advertising has become an indispensable element of marketing strategy for small businesses.   For small businesses, contextual advertising services…

The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results for 2023 and published the ratings of digital agencies and companies that provide services in the digital sphere in various categories. Our agency has demonstrated good results in the SMM category. Lanet CLICK confidently took…