Every year, Google updates its search algorithms several times and regularly introduces new tools. It affects the work of SEO specialists, forcing them to adapt to new requirements and use new methods of promotion. In this article, we will tell you what aspects you should take into account when building an SEO website promotion strategy…

Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, create interactive and immersive experiences for users, and open up new marketing opportunities for brands.   Augmented reality is an advanced technology that can change the approach to communicating with users. Images of real objects…

Contextual advertising on the Internet provides small businesses with powerful tools to attract a target audience, increase sales, and improve brand awareness. Thanks to precise settings, flexible budget management, and the possibility of operational optimization, contextual advertising has become an indispensable element of marketing strategy for small businesses.   For small businesses, contextual advertising services…

The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results for 2023 and published the ratings of digital agencies and companies that provide services in the digital sphere in various categories. Our agency has demonstrated good results in the SMM category. Lanet CLICK confidently took…

Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. We tell you the key information you need to know for successful promotion.   Peculiarities of medical site promotion  The medical field is very competitive, and there are also advertising restrictions, as some drugs and…

Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies whose locations are close to their target audience. However, in order to get the maximum benefit from it, you need to promote your profile. This tool is not as simple as it seems at first…