Blog – Page 3

Today, artificial intelligence is an intermediary between the user and the site. Chatbots, AI search, and generative answers use the content of web resources to generate results for people. That is why new tools for interacting with AI are emerging, one of which is the LLMS.txt file. This is a special text document that helps…

Every month, thousands of companies spend millions on advertising in Google Ads. However, a significant part of this money does not bring the expected results due to errors in settings and a lack of optimization. Then the business begins to look for reasons of budget drain. Let's consider the most common mistakes and practical steps…

Instagram is one of the key advertising channels for business, which allows you to quickly attract customers, increase brand awareness, and generate applications and sales. Advertising on this platform works on the basis of Meta algorithms, which show ads to a selected audience based on interests, behavior, geography and other parameters. That is why you…

2026 will be an important stage of change in the development of SMM, which will gradually begin to move to a new level of maturity. Changes in the work of social platform algorithms and general social trends are an excellent motivation for brands to rethink approaches to communicating with the audience. SMM trends will be…

Lanet CLICK was included in the list of the best digital agencies in Ukraine according to the Ringostat 2025 rating – one of the key studies of the Ukrainian digital market. The rating reflects the expert assessment of the industry and the real impact of agencies on the development of Internet marketing. For us, this…

For a site to rank high in search results, it is important to work not only with content and technical optimization, but also with external links. To understand which links really affect the ranking and how to improve your own strategy, it is worth finding out the link mass of the competitor's site and assessing…