SMM (Social Media Marketing) is an effective marketing tool for business promotion and attracting a loyal target audience. On the public pages of the brand, experts publish news about the company, thematic longreads about its activities or products, advice to readers, and more. Creative, high-quality, and helpful content attracts interested users and sells a service…

Do you think that email marketing is spam and that it has been long since it lost its effectiveness comparing to other communication channels? And what if the question of e-mails’ effectiveness depends on the email database you have collected? If you are interested in how to get email addresses for distribution, we recommend you…

Before you start creating a media plan for YouTube video ads, let's understand what media planning actually is. Media planning is the process of selecting advertising channels and methods for a specific company. There is also strategic media planning, which is the process of combining all advertising messages and platforms into a single mechanism.  …

Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such advertisements are also called product ads.The tool allows users to find the products they need and compare prices without visiting the advertiser's site. This feature increases the probability of purchasing in the store. What are…

Seller rating or Google seller rating is an excellent automatic extension from the company, which allows you to highlight your ads among competitors when issuing. In addition, this small option can increase CTR up to 10%. The rating consists of the following indicators: rating — the number of stars from 1 to 5; the number…

In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using it in digital promotion. So, if you understand the importance of using GTM for business, we suggest you read the instructions for creating tags for Google Analytics.  Stage 1 — creating a tag In GTM,…