Promotion on social networks today is relevant to almost every business owner who wants to develop it and attract an interested audience, and SMM services are extremely in demand. But for this promotion to be as effective as possible, it is necessary to constantly keep abreast, follow current trends and understand the current algorithms of…

Russian propaganda on the Internet operates at an extraordinary speed. The Russians spread fake videos on all possible platforms, including YouTube. Many Ukrainians are engaged in debunking propaganda videos, but their views are often low. In addition, the demand for Ukrainian-language content has increased significantly on the video platform. At the same time, not all…

When promoting a site, SEO specialists advise against ignoring mobile optimization. What it is, why the mobile version is so important, and what methods exist for optimizing a web resource for a smartphone – read in the material. What does it mean to optimize a site for mobile devices A significant number of users access…

Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being taken by responsive ones. But this is only for the benefit of marketing specialists! We will discuss the advantages of Google responsive search ads for advertising your brand or company, the principle of their operation…

What is Google Search Console, and why is it needed Google Search Console (GSC) is a free service that provides information to optimize site content, improve the website, and correct technical errors. Benefits of the Search Console service Search Console provides an opportunity for an SEO specialist to analyze the state of the Internet resource…

Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average at least six times before making a purchase. And 3/4 of those users who leave the shopping cart indicate that they intend to return to the site to purchase the product. Use remarketing in order…