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SEO for WordPress: what is it

One of the advantages of WordPress is that sites on this engine are very well indexed by Google. The developers have taken care of all the necessary elements to facilitate the use of sites by ordinary users and scanning by search engines. The correct SEO for WordPress will help you to get in the TOP search engine results.

The first step to optimizing the site:


choose a domain name that reflects the theme of the business niche;


choose a good hosting;


allow site indexing by search engines in the site's privacy settings;


create a site map.

The basis of the SEO promotion of WordPress is qualitative research and processing of keywords. The SEO audit of competitors and keywords they use will allow you to build your semantic core of the site — a list of keywords that will help you promote your resource.

Despite the user-friendliness, there are almost no built-in basic tools for site promotion on the platform, and users solve all problems either manually or with special plugins. It is the main difference between WordPress SEO.

For example, to create and promote an online store based on WordPress, you need to install the WooCommerce plugin, which significantly expands the site functionality. The plugin allows you to create attractive virtual showcases, set individual page settings using modular blocks in just a few minutes, inform about new products, conveniently work with information, etc.

For high-quality SEO of the WordPress site, specialists also use plugins, and we will talk about them below.

Features of SEO promotion
of the WordPress site

Search engines pay more and more attention to behavioral factors, so you should ensure that your site meets modern standards.

Website speed

The download speed of the site should not exceed 3 seconds. Otherwise, users will leave your resource and go to competitors to find the information they need. To ensure a high and stable site speed, you need to choose a hosting that can provide this and a simple WordPress theme.


The number of users who visit websites on the Internet from smartphones is only growing, so you have to make the site adaptive. To do this, select a theme that supports adaptive layout according to HTML 5 and CSS 3.

Technical optimization of pages

SEO of the WordPress site involves setting up meta tags (title, description) and permalinks that people understand, prescribing H1-H6 headings, adding images with descriptions, and optimizing the WordPress site for social networks.

To structure content with headings of the required level, we check whether the selected WordPress theme supports headings of all levels. You can make changes to site meta tags from the admin panel only with plugins. Some of them allow you to customize the global template, and some allow you to add meta tags to each page separately, selecting them individually to avoid duplication.

SEO plugins for WordPress

If you are interested in promoting your WordPress site, you need to use SEO plugins. These are full-fledged sets of tools for website promotion that allow you to optimize the resource and each page of the site.

There are several popular SEO plugins for WordPress:

  • The SEO Framework;
  • MetaSlider;
  • Redirection.

Let's consider the two most popular plugins
for SEO promotion of the WordPress site:

Yoast SEO

It allows you to change meta tags, create a sitemap, and find and correct errors.

All in One SEO Pack

It allows you to optimize headlines automatically, notifies search engines about changes to the site, has additional functionality to promote online stores, and integrates well with Google Analytics.

Order SEO promotion
of the WordPress site

Exploring the platform, choosing a topic, testing plugins, and compiling and implementing an SEO strategy takes time and skills. Do business, and entrust the promotion to the Lanet CLICK agency! Our experts will help you reach top positions on key queries, declare yourself, and increase conversions and sales.

Why choose us

We work in different niches and with large budgets

Our experts know all the features of promoting WordPress sites

We guarantee transparent work with clear reports

You will see the first results in 2 months!

For each project, we provide a project manager, SEO specialist, and copywriter who delve into the specifics of the business
niche/project topic to provide your audience with the best user experience.

How much does it cost
to optimize a WordPress site

The cost of the promotion service depends on the amount of work, timing, and complexity of the niche. If you want to know the details and get a cost calculation for your project, order an individual consultation.

Order a WordPress site
promotion service

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