Today, Instagram is one of the most popular social media platforms, especially among Ukrainian users. Therefore, it is not surprising that many young companies and brands first create profiles on Instagram, and only then engage in website development. And for quick and effective promotion of business accounts, social media has its own set of advertising…

Being ahead of your competitors means always being one step forward. Now it is difficult to do this because competition is growing every day. Therefore, companies are looking for new schemes and techniques to stay on the wave of popularity and success. One of the current trends is TikTok. TikTok has taken over the world…

Before you start creating a media plan for YouTube video ads, let's understand what media planning actually is. Media planning is the process of selecting advertising channels and methods for a specific company. There is also strategic media planning, which is the process of combining all advertising messages and platforms into a single mechanism.  …

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening next time, read a short list of unwanted content.   Prohibited content. Advertising will not pass moderation if it concerns: tobacco products, weapons, medicines, goods from the 18+ category and others. See Facebook's rules for…

How to track the effectiveness of Instagram advertising Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order To track online conversions from Instagram, you need to:   Install Facebook Pixel on the website.…