The basic step in working with SEO is to set up indexing of the site because, without it, users will not be able to see the resource. Competent indexing in the future will allow you to avoid problems with promotion. What is website indexing Website indexing in Google is the collection and entry of information…

A site audit is checking your site for compliance with Google's requirements and the absence of errors. The SEO analysis of the site is the starting point before the start of the comprehensive promotion. It is necessary for any site, regardless of whether it is a new site or has already advanced.A site audit can…

Every business owner who has a site on the Internet (for example, an online store) and communicates with the client using it needs to properly organize its promotion. It is a complex and multi-component process, each stage of which is important to achieve the expected results.   One of the most effective promotion methods that…

Google regularly releases new and improved old algorithms to improve the quality of its search engine. So, in the summer of 2021, Core Web Vitals metrics were launched. What they affect and how to test and improve them — let's discuss in the material. What is Core Web Vitals Core Web Vitals is a set…

At the end of May, Google announced an update to its ranking algorithm. According to the company, the new algorithm will come into effect no earlier than 2021. What is this update It's called Page Experience, and its goal is to move user-friendly sites up in the rankings.With this update, Google will more strictly check…

To create a successful advertising campaign and promote the site, professionals can not do without collecting data about users and details of visits. To this end, optimizers use a variety of analytics tools.   Why is it so important to analyze traffic? Comprehensive site analytics will help to understand the audience better and tell:  …