Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being taken by responsive ones. But this is only for the benefit of marketing specialists! We will discuss the advantages of Google responsive search ads for advertising your brand or company, the principle of their operation…

What is Google Search Console, and why is it needed Google Search Console (GSC) is a free service that provides information to optimize site content, improve the website, and correct technical errors. Benefits of the Search Console service Search Console provides an opportunity for an SEO specialist to analyze the state of the Internet resource…

Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average at least six times before making a purchase. And 3/4 of those users who leave the shopping cart indicate that they intend to return to the site to purchase the product. Use remarketing in order…

In order for the promotion of an online store or a site of another business to be successful, one should not neglect various promotion methods, including Google Maps. We wrote earlier about how to add company information to Google Maps through the Google My Business profile. In this article, we will tell you how reviews…

Usability is an indicator of the convenience of a web resource for users. It is one of the main features of the site. Usability is not just about ease of use. This concept includes the personal goals of the user, his feelings and emotions that arise when interacting with the site, as well as his…

Since the beginning of the war, Ukrainians have switched en masse to the Ukrainian language in both official and domestic communication. However, when entering search issuance on Google and YouTube, the results remain in Russian, even if the query is entered in Ukrainian. Editor and blogger Kateryna Yatel, in her Twitter account, offered recommendations for…