Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to competent business promotion on social networks, they will still never surpass the site. Why? Let's figure it out. Website vs social networks If you are a business owner, then you should understand that it is…

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is a guide for the search engine in this difficult and, let's agree, important task. What does this concept mean, and how to increase the EAT level of your resource?…

An article on the LinkedIn social network will allow you to demonstrate your knowledge and expertise, as well as interest a potential employer or business partner in cooperation. So why not use this tool? At the same time, it is worth writing the material so that other users of the social network want to read…

What is it – the perfect article that will make the reader eagerly read it from the first word to the last? How to create such content for a corporate or personal blog that a user will willingly share on Facebook? Is it only possible for copywriters with tens of years of experience working with…

When promoting a site, SEO specialists advise against ignoring mobile optimization. What it is, why the mobile version is so important, and what methods exist for optimizing a web resource for a smartphone – read in the material. What does it mean to optimize a site for mobile devices A significant number of users access…