When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not…

PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips below to improve the performance of your ads. Selection of quality keywords The effectiveness of Google Ads directly depends on the appropriateness of keyword selection. Therefore, they need to…

Crowd marketing: what is it and where is it used Business owners have come up with dozens of different methods to promote their brand and product, some of which are successfully used on the Internet. One of the methods that is often used to attract an audience is called crowd marketing. It is a kind…

The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we will show how these terms differ and how they are similar. Business strategy A business strategy is a step-by-step instruction aimed at achieving the success of a particular company. Business strategy includes decision rules that…

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in the human mind, it is associated with pain from complex procedures and fear of negative test results. That is why negative reviews are very common in this area. But it does not always mean that…

Your brand is popular, Instagram followers like your posts, but that's not all. Сonversion rate, which we will talk about further, plays a key role in making profit. What is a conversion rate Google defines CR (conversion rate) as the ratio of the number of conversions to the total number of interactions for a certain…