Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

In the nearest future, expect fully automated ad setup. That is, the targeting functions in Google Ads will be replaced by clear strategies that, thanks to artificial intelligence, will automatically select to whom and where to show launched advertisements. Automated strategy formats on Google Ads Automatic, but not intelligent Maximum number of clicks: you, as…

Because of one wrong phrase or delay in response, you can lose a customer forever. How can your manager maintain a healthy, positive reputation in communication with potential buyers? Personal correspondence with clients Quite a lot of people prefer online communication to phone conversations. Several rules must be followed in such dialogues:   Always refer…

Look-alike audiences are users whose interests, behavior, or other characteristics are similar to those who have already interacted with your site or pages on social networks. Working with such audiences allows you to target advertising and find your target audience effectively.Using look-alike audiences has a list of advantages:   Increasing outreach. Saving budget. Getting new…

The site’s operation may be affected by various errors on the user's computer or the server. To identify such causes, special codes appear on the screen due to certain faults. Information about what each means will help quickly fix the problem and restore the resource. Every Internet user is in a situation where a 504…

How to build and calculate a sales funnel conversion For doing a profitable business, you always need to use all available tools that really work. After all, nowadays, every potential customer has many opportunities and options to buy the desired product. Unless, of course, it is not something unique. How to make your product find…