You have set up advertising for your business on Google on your own, or addressed a specialist but don't see the ads in search results? Today we'll consider why contextual PPC advertising is not available for viewing and what aspects to look for while setting up your ads. Setting up geotargeting Imagine that your media…

One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or services. Google contextual advertising is effective because it is not shown to all Internet users, but only to those whose field of interest coincides with the subject of the advertised services or products. That is…

Sometimes launching a Google Ads campaign doesn't produce what you want — no clicks, no requests. Later in this article, we will look at the most common issues with setting up Google Ads and advise what to do in such cases. What is lead generation Lead generation attracts new users to your resource, who will…

Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. To do this, it is important to flexibly adapt to new market conditions and, if possible, look for new ways to market a product or service. Yes, you can try to enter the foreign market.…

The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of clicks? Even if you have collected the semantic core, correctly written the ad using keywords, and properly set up the ad, such a result is still possible if you forgot about negative words. What are…

The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management and promotion. What problems do construction business owners face Starting a construction business, like any other, is very difficult. When opening a construction company, the owner may face the following problems:   Lack of qualified…