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How to promote an Instagram page: basic strategies and tools

How to promote an Instagram page: basic strategies and tools

Instagram attracts millions of people every day. Among the audience, there are many paying customers who are ready to buy your products. So, Instagram is a social network ideal for promoting your brand and finding customers. The article below describes how to start a successful journey of your business on Instagram.  Why promotion of Instagram…
Comprehensive marketing strategy is the key to the success of your brand

Comprehensive marketing strategy is the key to the success of your brand

Creating a marketing strategy is the first step of successful online business promotion. This is a complex and multifaceted process that requires a careful approach. Yet, a properly developed strategy is the key to effective promotion. In this article, we will discuss the components of such an action plan and its main features in more…
Promoting your Instagram business profile: free and paid methods

Promoting your Instagram business profile: free and paid methods

Instagram provides an opportunity to showcase products or services, hold promotions, attract customers through advertising, and collaborate with bloggers. You need to promote your Instagram page to attract more people to your profile. It will help to attract a new target audience and increase trust and recognizability. How to start promoting your Instagram page Before…
How Instagram promotion algorithms work in 2024

How Instagram promotion algorithms work in 2024

Social networks have long been more than just communication and photo-sharing platforms. They are complex ecosystems with laws and mechanisms to keep users' attention for as long as possible. The basis of these platforms is algorithms. Understanding how they work will help you mitigate risks and effectively promote your product by predicting the results of…
How to find your customers on social networks and significantly increase sales

How to find your customers on social networks and significantly increase sales

SMM specialists promote brands on social networks by attracting customers and increasing loyalty and sales through interaction with users. This type of promotion is suitable for a wide range of businesses and organizations looking to increase their presence and engagement with their target audience through popular platforms such as Instagram, Facebook, TikTok, YouTube, Twitter, etc.…
Google Ads in 2024: how contextual advertising with AI works

Google Ads in 2024: how contextual advertising with AI works

Artificial intelligence is penetrating various areas, including Google contextual advertising settings. The Google Ads platform has implemented machine learning algorithms that analyze large amounts of data, such as user behavior, demographics, and search history. It allows us to make accurate decisions to optimize advertising campaigns. Today, the role of artificial intelligence in Google Ads is…

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