Search engines often prioritize websites with clear geo-positioning, as many users use smartphones with geolocation to search for information. If you own a business and want to promote your brand, products, or services in a particular region, you should pay attention to local SEO. Read more about this tool and how to implement it in…

Artificial intelligence is penetrating various areas, including Google contextual advertising settings. The Google Ads platform has implemented machine learning algorithms that analyze large amounts of data, such as user behavior, demographics, and search history. It allows us to make accurate decisions to optimize advertising campaigns. Today, the role of artificial intelligence in Google Ads is…

Scrolling through Instagram, we've all seen Reels. Sometimes it's a video with cute cats, and sometimes it's content with helpful information. However, it can also be used to promote a profile on the social network. Read on to learn how to use Reels as an effective marketing tool for Instagram promotion.  Instagram Reels: advantages and…

Crawl budget is important for SEO. Understanding the crawl budget allows web resource owners and developers to maximize the indexation of important pages.  What is a crawl budget  Crawl budget is a limited resource that search engines allocate for indexing pages when their bots crawl them. If many optimized pages of your site are not…

Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google is crucial if you want your texts to appear in the top results. This article will tell you about the key ranking factors and the importance of proper text optimization for effective website promotion.  …

Optimization of filter pages affects the promotion of an online store. Category sections are created for high-frequency queries, and static subsections of online filters are created for medium- and low-frequency queries. How to avoid problems with indexing and duplication during search engine optimization, you will read in the material.  SEO for product filters: how to…