What is link building?
These are actions to increase the quality of links for the site in order to promote it in search results, placing various links to the resource on reputable sites./b>
Link building: what it is, strategies, examples, and methods of link building
Who needs link building:
Stages of link building:
Donor sites for link building:
Important criteria for donor sites for link building
The authority of the resource.
A link from The New York Times will be more important than a link from an unknown blog. The more well-known and authoritative the resource, the better it is suitable for work.
Relevance of the platform.
Link building work should be carried out on sites that suit them thematically (write about sports – distribute data on resources about sports, not dogs).
In the footer (basement) and side columns of web portals, the placement is inferior in quality to the links in the main content of the page.
Editorial links are posted by the administrator (webmaster). Such a mention is valued much more than the placement, when a link remains in the comments, profiles. Google appreciates editorial links. Their accommodation without the participation of an editor or a responsible specialist can be considered a violation of the rules.
This is a small part of the text in which the link to the site you need is "stitched". Such a hyperlink can lead to another resource, which details the topic. Google views the anchor text as a ranking signal. Too many keys can be considered spam.
Text around links.
These are words and phrases localized around the link. The text around the links gives an idea of the content of the page, so Google considers it additional anchor text. Uniqueness and logic, as well as the volume of the texts themselves, are important for the general perception of the text.
Nofollow and Dofollow links.
In SEO, open links that convey the weight of page links (dofollow) are more profitable, but closed links (nofollow) are needed to "dilute" the link profile. Do not neglect the placement on social networks, question-and-answer services. Search engines love a variety of links, they look more natural.
Crowd marketing is the involvement of the target audience by posting testimonials on various pages, forums, blogs. Comments play a leading role as they are a confirmed recommendation for the questionable client.
Using crowd marketing, you can give a natural link profile, increase audience reach and improve the company's image. Crowd mentions on relevant sites can lead to the web portal not only casual users, but potential customers.
Link building experts prefer crowd marketing. The reasons are the safety of the method and low cost.
It is important not to put a lot of anchor links on the site being promoted and to limit the number of commercial anchors (buy, price, sell), especially if the link is dofollow.
When developing a link building strategy, it is important to:
Permanent links exchanges are special platforms on which you can actually permanently post links for a promoted site. Exchanges can simplify the work of SEO optimizers, who purchase them automatically according to the required criteria, while placing on bad donor sites can negatively affect your resource.
The price of links depends on various factors: portal rankings, traffic, topics, unique content, location, age and level of the domain, and so on. It is important to invest in the budget in advance to promote the site through link building.
According to the time of placement, the exchanges are divided into:
Exchange of permanent links. Links are placed on web pages once and for all for a fee.
Rented links exchange. Links are attached for a certain period (usually – for a month).
Advantages of permanent links:
Disadvantages of rented links:
almost 100% falling under the sanctions of search engines;
difficulties in mass management.
Link building is an important part of promoting business online and increasing the number of customers. Competent promotion of the site with links on certain sites can bring the web page in the TOP and improve the company's image. Our SEO specialists know where to buy permanent links for quality promotion of your web resource.
Crowd marketing is used to attract the attention of potential customers. Competent placement of crowd comments is no different from the usual.
Link building is made successful: