Properly selected promotion tools determine the effectiveness of the entire advertising campaign. There are no methods that can satisfy the needs of all companies, so each entrepreneur has to choose the tools individually.
What is Local SEO
If everyone who promotes a business on the Internet knows what SEO is, then local search engine optimization causes many questions. Local search engine optimization (SEO) is a set of measures to promote the resource based on the geolocation of the website and its target audience. If your goal is to attract a local audience, you should add this promotional tool to your promotion strategy.
How does Local SEO work
Unlike traditional SEO, which aims to improve a brand's global search rankings, local SEO targets «near me» and geographic search queries. For this, local SEO services combine business information from various sources. Although Google Local Search is similar to regular Google Search, it uses a different algorithm to rank local search results. Many owners of small and medium-sized businesses order local search engine optimization services because it allows them to develop within their area and successfully compete with large companies.
How Local SEO Helps Your Business Grow
Every second, people in different parts of the world search online for products and services: coffee shops, cleaning, clothing stores, beauty salons, reviews of doctors, etc. Everyone wants to find everything he needs nearby and not waste time on the road.
If you want to increase Internet visibility for local clients, web traffic, leads, and sales, then you should add local business SEO to your promotion strategy. It will help you stay ahead of the competition and gain top positions on Google Maps, local search, and social media.
To achieve the desired results and avoid local SEO mistakes, we recommend entrusting local promotion to professionals. Specialists will develop an effective local SEO strategy and make your business more visible in local Google search results.
Local SEO Services include
Local SEO Audit
Local SEO analysis allows you to identify errors on your site. The specialist analyzes not only your resource but also the sites of competitors. Then he develops a strategy for further promotion based on the received data.
Local Keyword Targeting
At this stage, experts form a semantic core. It's important to do professional keyword research for local SEO and identify keywords that potential customers can use to search for your business online. After all, using the most relevant ones will help improve your company's ranking in local searches.
Next, local SEO specialists will optimize the pages of your site. He will perform tag and title optimization, change URLs and metadata, etc. These actions are necessary so that Google can determine the relevance of your website content to the keywords or user search query. It directly affects the ranking of the site.
Google My Business
Google My Business (GMB) is one of the most important local SEO tools. It is your additional home page that the user will see first. Thus, you should not only optimize but also make the page attractive for the user. Professional Google My Business SEO will allow you to achieve maximum visibility on Google Maps and search results pages.
Local Link Building
Link building is one of the key components of local SEO for business. We build a profile of quality local SEO backlinks from popular and authoritative sources and use exclusively white promotion methods. It is worth understanding that low-quality backlinks and gray promotion methods can negatively affect the site's position in the search results.
Local Citations and Listings
You have to make your resource not only attractive but also one that inspires trust. Local links and lists wіll help solve this task. As part of Business Citation Management, our local SEO expert will place mentions of your resource on popular, authoritative local websites that are suitable for the niche and specifics of your business. In this way, we will increase the number of mentions of your site on such resources and form an attractive image among the audience.
Reviews & Ratings
In the modern world, Online Reputation Management plays a key role in promotion. It is not enough to provide detailed information about your product or service. You need to convey the value of your offer and convince the consumer that it is worth choosing yours among dozens of similar companies. Your customer reviews, a high company rating, and effective communication with users on the Internet will help you achieve this goal.
Monthly Local SEO reporting
We regularly monitor the results of our work using Google Analytics and provide a monthly report for our clients. It helps us to receive detailed information about visitors and their interaction with your resource. Thus, we determine the most effective local SEO factors and optimize the plan for further promotion.
Benefits of Local SEO services
We've already found that local SEO Google is an effective tool for increasing your online visibility, driving targeted traffic, and improving your local rankings. But professional local digital marketing will help you solve many tasks, in particular:
- stand out among competitors;
- increase sales and, as a result, profit;
- reduce advertising costs;
- take a leading position in the region.
Services and industries we work with
We are a full-cycle digital agency. In Lanet CLICK, you can order both comprehensive digital marketing and individual services, in particular:
local search optimization (content writing, link building, optimizing a website for local SEO, Google Maps SEO, etc.);
LSI and SEO copywriting;
email marketing and others.
Local SEO Pricing
There is no fixed price for local SEO. It depends on many factors and is discussed individually with each customer. To calculate the cost of local SEO for your business, leave a request on the website or call us. Our specialists will provide detailed information about the services and calculate the promotion cost for your project.
Why Choose Our Local SEO Agency
Lanet CLICK is a full-cycle digital agency that brings together the best professionals in the field of marketing. Experienced specialists at our local SEO agency will not only select the most effective tools for your local SEO company but also provide professional local SEO tips. Specialists will perform professional analysis, local Google Maps SEO, site optimization, link building, and other activities to bring your site to the top of the SERP. We guarantee you an individual approach and quality results. Franchise SEO, eCommerce SEO, a bank or a restaurant? We will complete any task!
Involved organic traffic per month
Search queries that ranked in the top 10 of Google
Business niches in which we have experience
Sites we helped to successfully move
Sites that were removed from search filters
Would you like to order local SEO services in the USA, Ukraine, or other countries?
Contact Lanet CLICK!
With us, you will definitely improve your business results and get exclusively positive impressions from cooperation.