Properly selected promotion tools determine the effectiveness of the entire advertising campaign. There are no methods that can satisfy the needs of all companies, so each entrepreneur has to choose the tools individually.

Next, we will tell you about local SEO – one of the most effective tools for local business development. Read more about what local SEO means and how it can affect your company's growth.

Leave a request

What is Local SEO

If everyone who promotes a business on the Internet knows what SEO is, then local search engine optimization causes many questions. Local search engine optimization (SEO) is a set of measures to promote the resource based on the geolocation of the website and its target audience. If your goal is to attract a local audience, you should add this promotional tool to your promotion strategy.

How does Local SEO work

Unlike traditional SEO, which aims to improve a brand's global search rankings, local SEO targets «near me» and geographic search queries. For this, local SEO services combine business information from various sources. Although Google Local Search is similar to regular Google Search, it uses a different algorithm to rank local search results. Many owners of small and medium-sized businesses order local search engine optimization services because it allows them to develop within their area and successfully compete with large companies.

How Local SEO Helps Your Business Grow

Every second, people in different parts of the world search online for products and services: coffee shops, cleaning, clothing stores, beauty salons, reviews of doctors, etc. Everyone wants to find everything he needs nearby and not waste time on the road.

If you want to increase Internet visibility for local clients, web traffic, leads, and sales, then you should add local business SEO to your promotion strategy. It will help you stay ahead of the competition and gain top positions on Google Maps, local search, and social media.

To achieve the desired results and avoid local SEO mistakes, we recommend entrusting local promotion to professionals. Specialists will develop an effective local SEO strategy and make your business more visible in local Google search results.

Local SEO Services include

Local SEO Audit

Local SEO analysis allows you to identify errors on your site. The specialist analyzes not only your resource but also the sites of competitors. Then he develops a strategy for further promotion based on the received data.

Local Keyword Targeting

At this stage, experts form a semantic core. It's important to do professional keyword research for local SEO and identify keywords that potential customers can use to search for your business online. After all, using the most relevant ones will help improve your company's ranking in local searches.

On-page Optimization

Next, local SEO specialists will optimize the pages of your site. He will perform tag and title optimization, change URLs and metadata, etc. These actions are necessary so that Google can determine the relevance of your website content to the keywords or user search query. It directly affects the ranking of the site.

Google My Business

Google My Business (GMB) is one of the most important local SEO tools. It is your additional home page that the user will see first. Thus, you should not only optimize but also make the page attractive for the user. Professional Google My Business SEO will allow you to achieve maximum visibility on Google Maps and search results pages.

Local Link Building

Link building is one of the key components of local SEO for business. We build a profile of quality local SEO backlinks from popular and authoritative sources and use exclusively white promotion methods. It is worth understanding that low-quality backlinks and gray promotion methods can negatively affect the site's position in the search results.

Local Citations and Listings

You have to make your resource not only attractive but also one that inspires trust. Local links and lists wіll help solve this task. As part of Business Citation Management, our local SEO expert will place mentions of your resource on popular, authoritative local websites that are suitable for the niche and specifics of your business. In this way, we will increase the number of mentions of your site on such resources and form an attractive image among the audience.

Reviews & Ratings

In the modern world, Online Reputation Management plays a key role in promotion. It is not enough to provide detailed information about your product or service. You need to convey the value of your offer and convince the consumer that it is worth choosing yours among dozens of similar companies. Your customer reviews, a high company rating, and effective communication with users on the Internet will help you achieve this goal.

Monthly Local SEO reporting

We regularly monitor the results of our work using Google Analytics and provide a monthly report for our clients. It helps us to receive detailed information about visitors and their interaction with your resource. Thus, we determine the most effective local SEO factors and optimize the plan for further promotion.

Benefits of Local SEO services

We've already found that local SEO Google is an effective tool for increasing your online visibility, driving targeted traffic, and improving your local rankings. But professional local digital marketing will help you solve many tasks, in particular:

  • stand out among competitors;
  • increase sales and, as a result, profit;
  • reduce advertising costs;
  • take a leading position in the region.

Services and industries we work with

We are a full-cycle digital agency. In Lanet CLICK, you can order both comprehensive digital marketing and individual services, in particular:

local search optimization (content writing, link building, optimizing a website for local SEO, Google Maps SEO, etc.);

Local SEO Pricing

There is no fixed price for local SEO. It depends on many factors and is discussed individually with each customer. To calculate the cost of local SEO for your business, leave a request on the website or call us. Our specialists will provide detailed information about the services and calculate the promotion cost for your project.

Why Choose Our Local SEO Agency

Lanet CLICK is a full-cycle digital agency that brings together the best professionals in the field of marketing. Experienced specialists at our local SEO agency will not only select the most effective tools for your local SEO company but also provide professional local SEO tips. Specialists will perform professional analysis, local Google Maps SEO, site optimization, link building, and other activities to bring your site to the top of the SERP. We guarantee you an individual approach and quality results. Franchise SEO, eCommerce SEO, a bank or a restaurant? We will complete any task!

Would you like to order local SEO services in the USA, Ukraine, or other countries?


Contact Lanet CLICK!

With us, you will definitely improve your business results and get exclusively positive impressions from cooperation.



1. Why is Local SEO important for your business?
Local SEO Google is an effective tool for increasing your online visibility, driving targeted traffic and improving your local rankings. It will help you to stay ahead of the competition, reduce the cost of advertising and increase your income.
2. What is the difference between Organic SEO and Local SEO?
Despite the similarities, these types of promotion have characteristic differences. If traditional SEO aims to improve brand rankings in global search, then local SEO is aimed at geographic search queries “near me”.
3. Why is Local SEO Service in the USA important?
In developed countries, competition between enterprises is high. In addition, people prefer companies close to their office or home, as it saves time on the road. Therefore, in the USA and other developed countries, the service of local SEO promotion is especially relevant among entrepreneurs.
4. Will you need to make changes to my site to set up local SEO?
As part of local SEO, we work on optimizing the site pages. It may involve optimizing titles, descriptions, content, URLs, etc.
5. How do I know if local SEO is working for my business?
You can check key indicators using services or entrust it to specialists. The regular local SEO analysis allows you to determine the most effective tools and optimize your advertising campaign promptly.
6. What types of businesses need LOCAL SEO services?
Local search engine optimization is ideal for companies represented only in certain cities. It is suitable for cafés and restaurants, clinics, clothing stores, cleaning companies, legal services, and other companies that want to attract local customers.
7. What are Local SEO Citations?
These are online mentions of your website, even if there is no actual backlink to your website. They have long been considered one of the top-ranking factors in SEO, especially on local business websites.
8. Why should I choose Lanet CLICK?
A full-cycle digital agency brings together experienced professionals who can solve problems of any complexity. Specialists will develop an effective local SEO strategy for your business, perform high-quality optimization and take your business to a new level.
9. How much does Local SEO cost?
There is no fixed price for local SEO. The cost of services depends on many factors and is calculated individually for each project. Contact us for more information about our services and prices.
Order a call back