SEO promotion for the website of the distributor of leading brands of artificial stone, porcelain stoneware, and HPL panels

How to increase organic traffic by more than 500% and conversions by more than 600%

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Input data

Client: site of the company, which is a distributor of leading brands of artificial stone, porcelain stoneware, and HPL TOPOVI (Transstone).

The problem: a long-term decline in organic traffic and a decrease in conversions from organic search results.

Term of work: 6 months.

Tasks
Increasing organic traffic on the website
Increasing conversions from organic traffic
Growth of key queries in TOP 3
List of works

1
/
Conducted a competitor analysis;
2
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Formed a promotion strategy;
3
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Collected and clustered the semantic core;
4
/
Implemented on-page optimization;
5
/
Conducted a technical audit of the site;
6
/
Fixed technical errors;
7
/
Formed an external promotion strategy;
8
/
Implemented off-page optimization.
Results

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Data from Google Analytics

Data from Google Search Console

Increasing in the number of clicks over the past 6 months

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Increasing in clicks and impressions over the past 6 months

Comparison of clicks and impressions over the last 6 months

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Comparison of all indicators for 6 months

Dynamics of key queries at the beginning of work:
TOP-3 – 52;
TOP-10 – 80;
TOP-30 – 87.

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Dynamics of key queries after 6 months of work:
TOP-3 – 177;
TOP-10 – 116;
TOP-30 – 51.

Results

Data from Google Analytics

Data from Google Search Console

Increasing in the number of clicks over the past 6 months

Increasing in clicks and impressions over the past 6 months

Comparison of clicks and impressions over the last 6 months

Comparison of all indicators for 6 months

Dynamics of key queries at the beginning of work:
TOP-3 – 52;
TOP-10 – 80;
TOP-30 – 87.

Dynamics of key queries after 6 months of work:
TOP-3 – 177;
TOP-10 – 116;
TOP-30 – 51.

Conclusion
Over the six months of working on the project, we managed to increase organic traffic by 565.3% and conversion by 622.22%. The number of keywords that rank in the TOP 3 increased by 125 queries.

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