SEO promotion
of a large online store

#SEO

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Input data

Client: online store of generators.

Duration of work: 3 months.

Objectives: growth of organic traffic to the site;
increase in conversions;
growth of priority key requests in the TOP 3 and TOP 10.

Issues: high competition;
a constant drop in traffic and conversions.

Decisions
Correction of technical errors on the site.
Implementation of On-Page optimization.
Expanding the structure.
Implementation of Off-Page optimization.
List of works

1
/
Analyzed competitors.
2
/
A website promotion strategy was formed.
3
/
The semantic core was collected and clustered.
4
/
Conducted a technical audit of the site.
5
/
Fixed technical errors on the web resource.
6
/
Optimized meta tags for all pages of the site.
7
/
Various types of micro-marking have been introduced.
8
/
Optimized texts for key queries on existing site pages.
9
/
Wrote and placed texts on pages where they were missing.
10
/
We implemented a strategy with Off-Page optimization.
11
/
Expanded the structure, and created new landing pages to maximize the coverage of relevant commercial traffic.
12
/
Optimized filter pages and brand pages that were not promoted before.
Results

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Data from Google Analytics

Comparison of organic traffic for 3 months:

Data from Google Search Console

Growth in the number of clicks over the last 3 months:

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Growth in the number of clicks and impressions over the last 3 months:

Comparison of the number of clicks and impressions for the last 3 months:

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Comparison of all indicators for 3 months:

Dynamics of key requests at the beginning of work:
ТОП-3 – 40;
ТОП-10 – 136;
ТОП-30 – 59.

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Dynamics of key requests after 3 months of work:
ТОП-3 – 263;
ТОП-10 – 455;
ТОП-30 – 226.

As of the beginning of November, the client's site occupies the first position in the search for "diesel generator" with a frequency of 5,400. When work on the project began, there was a sixth position for this request. We managed to beat competitors like Rozetka and Epicentrk.

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According to the data at the beginning of November, the client's website is in the first position in terms of requests for "diesel generator" with a frequency of 18,100. When work on the project began, there was a fourth position for this request.

According to the request "inverter generator" with a frequency of 40,500, the client's site occupies the second position. Before the start of work on the project, it was in sixth position.

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The client's site occupies the second position in the search results for the query "petrol generator" with a frequency of 27,100. Before the start of work on the project for this request, the web resource was not even included in the TOP 30.

For the query "buy a petrol generator" with a frequency of 9,900, the client's site occupies the fifth position in the search results. Before the start of work on the project, the site received the seventieth position for this request.

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For the query "buy an inverter generator" with a frequency of 8,100, the client's site occupies the third position in the search results. Before the start of work on the project, this request had the eightieth position.

Results

Data from Google Analytics

Comparison of organic traffic for 3 months:

Data from Google Search Console

Growth in the number of clicks over the last 3 months:

Growth in the number of clicks and impressions over the last 3 months:

Comparison of the number of clicks and impressions for the last 3 months:

Comparison of all indicators for 3 months:

Dynamics of key requests at the beginning of work:
ТОП-3 – 40;
ТОП-10 – 136;
ТОП-30 – 59.

Dynamics of key requests after 3 months of work:
ТОП-3 – 263;
ТОП-10 – 455;
ТОП-30 – 226.

As of the beginning of November, the client's site occupies the first position in the search for "diesel generator" with a frequency of 5,400. When work on the project began, there was a sixth position for this request. We managed to beat competitors like Rozetka and Epicentrk.

According to the data at the beginning of November, the client's website is in the first position in terms of requests for "diesel generator" with a frequency of 18,100. When work on the project began, there was a fourth position for this request.

According to the request "inverter generator" with a frequency of 40,500, the client's site occupies the second position. Before the start of work on the project, it was in sixth position.

The client's site occupies the second position in the search results for the query "petrol generator" with a frequency of 27,100. Before the start of work on the project for this request, the web resource was not even included in the TOP 30.

For the query "buy a petrol generator" with a frequency of 9,900, the client's site occupies the fifth position in the search results. Before the start of work on the project, the site received the seventieth position for this request.

For the query "buy an inverter generator" with a frequency of 8,100, the client's site occupies the third position in the search results. Before the start of work on the project, this request had the eightieth position.

Conclusions
We achieved growth in organic traffic (+166.3%) and the rate of received conversions (+792.5%).
For some high-frequency queries, the client's site surpassed competitors such as Rozetka and Epicentrk and increased the number of key queries in the TOP 3, TOP 10, and TOP 30.

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