Website speed is one of the key indicators on which search results positions and sales conversion depend. To understand how important the speed of a Google site is, it is enough to give one simple example. A person decides to purchase a robot vacuum cleaner to speed up the cleaning process. To do this, he…

There are many obvious and not-so-obvious reasons why users don't stay on your site. Let's find out what they are and how to reduce the bounce rate. What is a good bounce rate The bounce rate is the percentage of users who leave the site after viewing the first page. It signals that the site…

What is Google Search Console, and why is it needed Google Search Console (GSC) is a free service that provides information to optimize site content, improve the website, and correct technical errors. Benefits of the Search Console service Search Console provides an opportunity for an SEO specialist to analyze the state of the Internet resource…

One of the main indicators for each site is traffic. What is it, and what are the types of traffic? Read further in the material. What is traffic The term traffic is of English origin and means transport uses a road. At the same time, in the context of SEO, traffic means the number of…

Do you want to know how effective your site is and what marketing tools work? Do you want to know more about a competitor? Every business owner and marketing specialist needs to know how to analyze site traffic. Why this indicator is so important and how it helps in business, the Lanet CLICK team answers…

Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, each website owner wants to see how his ads are displayed online. But why you should not do it just by searching for keywords on Google  — read more in the material. Why you should…