Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new forms, but it still attracts the audience. But what is banner advertising, and what are its types? Let's consider it in detail in the article. What is banner advertising Banner ads are advertisements that attract…

To increase the traffic to your site, the number of potential consumers of your products or services, and improve the position of the web resource in search results for the desired queries, experts use a variety of SEO tools. SEO copywriting is one of the most effective tools. It is the most important component of…

Today, YouTube is one of the most effective channels for business promotion. However, it is not enough to shoot a video and upload it to your channel. You need to work on the design and navigation of your YouTube channel and the promotion of the video. In this article, we will tell you what is…

Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this way, it is easier to detect errors and find points that bring direct losses.  Why optimize an advertising campaign Optimizing your advertising campaign is the key to the success of your business.After all, it will…

Internet sales are becoming more popular. But still, they can’t replace visiting a physical store, as not all goods and services can be bought online. Some categories of goods can be bought only in offline stores. For example, you can’t manage without offline sales, if you need to have a haircut or buy glasses for…

To find out more data about your site — to see the target audience, analyze content, see how changing the structure and design of the site affects its traffic — you need a special tool. Google Analytics is one of these tools. What is Google Analytics Google Analytics (GA) is a free Google service that…