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How to search for your ads on Google properly

How to search for your ads on Google properly

Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, each website owner wants to see how his ads are displayed online. But why you should not do it just by searching for keywords on Google  — read more in the material. Why you should…
Ten reasons why you don’t see your company’s ad on Google

Ten reasons why you don’t see your company’s ad on Google

You have set up advertising for your business on Google on your own, or addressed a specialist but don't see the ads in search results? Today we'll consider why contextual PPC advertising is not available for viewing and what aspects to look for while setting up your ads. Setting up geotargeting Imagine that your media…
Why are there conversions but few orders

Why are there conversions but few orders

One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or services. Google contextual advertising is effective because it is not shown to all Internet users, but only to those whose field of interest coincides with the subject of the advertised services or products. That is…
Why don’t you get conversions and leads after launching an ad campaign

Why don’t you get conversions and leads after launching an ad campaign

Sometimes launching a Google Ads campaign doesn't produce what you want — no clicks, no requests. Later in this article, we will look at the most common issues with setting up Google Ads and advise what to do in such cases. What is lead generation Lead generation attracts new users to your resource, who will…
How to run contextual advertising on western markets

How to run contextual advertising on western markets

Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. To do this, it is important to flexibly adapt to new market conditions and, if possible, look for new ways to market a product or service. Yes, you can try to enter the foreign market.…
Google Keyword Planner: what is it and how to work with it

Google Keyword Planner: what is it and how to work with it

To facilitate SEO and PPC professionals' work, search engine has Google Keywords Planner. The service will make it easier to compile the semantic core and perform the clustering of web queries. With it, both Google Ads and contextual advertising settings, and website promotion will cause fewer problems, because the selection of keywords will be much…

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