What is SEM? Let's find out! SEM is an abbreviation from search engine marketing. It involves the use of paid advertising tools to increase the site position in search results. Using SEM as part of a marketing campaign is a quick way to attract traffic, and in the long run, get into the TOP of…

Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…

Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being taken by responsive ones. But this is only for the benefit of marketing specialists! We will discuss the advantages of Google responsive search ads for advertising your brand or company, the principle of their operation…

Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average at least six times before making a purchase. And 3/4 of those users who leave the shopping cart indicate that they intend to return to the site to purchase the product. Use remarketing in order…

One of the main indicators for each site is traffic. What is it, and what are the types of traffic? Read further in the material. What is traffic The term traffic is of English origin and means transport uses a road. At the same time, in the context of SEO, traffic means the number of…

Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, each website owner wants to see how his ads are displayed online. But why you should not do it just by searching for keywords on Google  — read more in the material. Why you should…