SEO promotion for household appliance repair services

Increased the number of organic conversions and traffic, improved website rankings in search results.

Initial data

Client:

сhousehold appliance repair service in Kyiv and the suburbs

Goal:

increase organic traffic and the number of conversions from organic search

Project duration:

6 months

Tasks:

  • increase the amount of organic traffic to the website;
  • increase conversions from clients who come from organic search;
  • improve website visibility in TOP search results;
  • strengthen positions for branded search queries.

Challenges at the start:

  • the website with a few pages;
  • high competition in Kyiv (numerous repair services’ websites for the client's targeted keywords)

Solution:

  • рimplementation of SEO strategy (On-Page optimization);
  • expansion of the semantic core through the addition of new pages related to household appliance repair;
  • elimination of technical errors on the website;
  • comprehensive external and internal SEO of the website.

Completed work

Analysis of competitors in search results, search for growth opportunities.

Audit and updating of the project's semantic core:

- addition of new queries;
- addition of LSI words;
- update of queries frequency;

Technical audit and indexation audit in Google:

- Tasks for fixing technical errors and implementing improvements;
- Tasks for implementing microdata (Organization, Breadcrumbs).

Development of meta tags for target pages.

Addition of new landing pages for brands and regions.

Increase in backlink profile:

- writing and placement of press releases on authoritative thematic traffic resources with high DR and trustworthiness;
- placement in business directories;
- analysis of link profile.

Results:

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Growth of clicks for the last 6 months

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Growth of clicks and impressions for the last 6 months

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Clicks comparison for the last 6 months

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Comparison of organic traffic for 6 months

 

Clicks

Impressions

Before

73

8 830

After

689

123 000

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All indicators compared to the previous period (before the cooperation)

Conclusions

  • Traffic increased by 192.86%. Namely, it was 210 users, and now it is 615.
  • The number of conversions increased by 105.06%. At the beginning, there were 79 conversions and now there are 162.

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