SEO promotion for household appliance repair services
Increased the number of organic conversions and traffic, improved website rankings in search results.
Initial data
Client:
сhousehold appliance repair service in Kyiv and the suburbs
Goal:
increase organic traffic and the number of conversions from organic search
Project duration:
6 months
Tasks:
- increase the amount of organic traffic to the website;
- increase conversions from clients who come from organic search;
- improve website visibility in TOP search results;
- strengthen positions for branded search queries.
Challenges at the start:
- the website with a few pages;
- high competition in Kyiv (numerous repair services’ websites for the client's targeted keywords)
Solution:
- рimplementation of SEO strategy (On-Page optimization);
- expansion of the semantic core through the addition of new pages related to household appliance repair;
- elimination of technical errors on the website;
- comprehensive external and internal SEO of the website.
Completed work
Analysis of competitors in search results, search for growth opportunities.
Audit and updating of the project's semantic core:
- addition of new queries;
- addition of LSI words;
- update of queries frequency;
Technical audit and indexation audit in Google:
- Tasks for fixing technical errors and implementing improvements;
- Tasks for implementing microdata (Organization, Breadcrumbs).
Development of meta tags for target pages.
Addition of new landing pages for brands and regions.
Increase in backlink profile:
- writing and placement of press releases on authoritative thematic traffic resources with high DR and trustworthiness;
- placement in business directories;
- analysis of link profile.
Results:
Conclusions
- Traffic increased by 192.86%. Namely, it was 210 users, and now it is 615.
- The number of conversions increased by 105.06%. At the beginning, there were 79 conversions and now there are 162.
