PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips below to improve the performance of your ads. Selection of quality keywords The effectiveness of Google Ads directly depends on the appropriateness of keyword selection. Therefore, they need to…

There are two types of linking: internal and external. Both affect SEO. What factors influence link quality, how to assess link mass, and why natural linking is important – the answers are in the material.  Natural and paid links Paid external links differ from natural ones in that the first ones are bought. However, it…

If you blog on the site not only for image purposes but also for promotion on the Internet, you need to pay due attention to the structure of the text and headings. What are H1-H6 tags Headings allow you to structure the text and break it into logical blocks. And HTML tags H1-H6 are a…

While promoting sites in several regions and attracting users from different countries, SEO specialists face several specific problems. One of the most common among them is the correct display of the promoted site in specific regional results. In this regard, the key task of a specialist is to help search engines understand which countries the…

Visual content is more than just a pretty picture. Without it, SEO can lose a lot. And that's why. Is it important to optimize images Due to the huge amount of information that we receive from everywhere, people are less likely to read articles in full, they are more likely to «scan» the page in…

Google representatives often mentioned that a whole set of factors affects the ranking of resources, and the correctness of program codes and redirects plays a key role. In addition to affecting rankings, HTTP code statuses help you find out what is happening between the browser and the server, so their value cannot be overestimated. HTTP…