There are two types of linking: internal and external. Both affect SEO. What factors influence link quality, how to assess link mass, and why natural linking is important – the answers are in the material.
Paid external links differ from natural ones in that the first ones are bought. However, it is clear that unnatural linking is not the best solution for search engine optimization. Therefore, SEO specialists carefully select sites for placing links. They examine external links from the site and how these platforms were previously used. It may affect the search filters. Optimizers also use natural external links, but it takes much more time. Consequently, SEO specialists buy links while carefully checking donors. Link growth should appear natural so that the search engine does not suspect you.
Link quality is determined by several parameters:
Until 2009, Google introduced a kind of quota for external links. The site should not have more than 100 links. However, this restriction was later removed. At the same time, the owners of web resources were oriented towards paying attention to the usefulness, verification, and relevance of their links because site users should receive quality content.
Outbound links are one of the ranking factors because they help determine the authority of a web resource. External link mass increases the ranking of the site for search robots, promotes SEO, increases traffic, etc.
The outgoing link to the site can be in the form:
Link mass analysis involves a check of external links, the quality of donors, the naturalness of the anchor list, the diversity of link types, and the harmony of their growth.
There are a number of SEO tools for checking links, in particular:
With the help of these tools, you can independently analyze the link mass. If you need a deep audit, it is better to contact SEO specialists.
Backlinks, as you can see, affect SEO. Therefore, it is necessary to take care of the quality of links by placing them only on reputable donors.