The success of an online store largely depends on its visibility in search engines. Consumers are increasingly searching for goods and services on the Internet. If your site does not occupy high positions in the search engine, you lose potential customers. To avoid this problem, it is worth paying attention to the search engine promotion…

Technical SEO plays a significant role in online store promotion on search engines. Incorrect site setup can lead to a serious decline in its position, which will affect the number of visitors and, consequently, sales. Therefore, it is necessary to periodically conduct a technical SEO audit of the online store to identify errors on the…

Influencer marketing is becoming increasingly popular for promoting brands on social media. Simply put, it is advertising by bloggers. They have a huge influence on their followers' views and a high level of trust, and they can contribute to the decision to buy a product or service.  Therefore, working with influencers has become an effective…

On August 28, 2024, Lanet CLICK and the Retail Association of Ukraine (RAU) will hold a joint webinar dedicated to the most relevant trends and approaches in digital promotion. The event will be a source of inspiration for those looking for effective strategies and tools to promote their businesses in 2024. Who will speak at…

There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024? If your goal is to stand out among competitors in the market, to be a leader…

Website promotion is one of the key elements of successful business strategies. To achieve high results in web resource promotion, you need to turn to industry experts. However, when it comes to choosing between a private SEO specialist and the services of a professional agency, many companies face difficulties. In this article, we will look…