Scrolling through Instagram, we've all seen Reels. Sometimes it's a video with cute cats, and sometimes it's content with helpful information. However, it can also be used to promote a profile on the social network. Read on to learn how to use Reels as an effective marketing tool for Instagram promotion.  Instagram Reels: advantages and…

Crawl budget is important for SEO. Understanding the crawl budget allows web resource owners and developers to maximize the indexation of important pages.  What is a crawl budget Crawl budget is a limited resource that search engines allocate for indexing pages when their bots crawl them. If many optimized pages of your site are not…

Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google is crucial if you want your texts to appear in the top results. This article will tell you about the key ranking factors and the importance of proper text optimization for effective website promotion.  …

Optimization of filter pages affects the promotion of an online store. Category sections are created for high-frequency queries, and static subsections of online filters are created for medium- and low-frequency queries. How to avoid problems with indexing and duplication during search engine optimization, you will read in the material.  SEO for product filters: how to…

The success of an online store largely depends on its visibility in search engines. Consumers are increasingly searching for goods and services on the Internet. If your site does not occupy high positions in the search engine, you lose potential customers. To avoid this problem, it is worth paying attention to the search engine promotion…

Technical SEO plays a significant role in online store promotion on search engines. Incorrect site setup can lead to a serious decline in its position, which will affect the number of visitors and, consequently, sales. Therefore, it is necessary to periodically conduct a technical SEO audit of the online store to identify errors on the…