Social networks have long been more than just communication and photo-sharing platforms. They are complex ecosystems with laws and mechanisms to keep users' attention for as long as possible. The basis of these platforms is algorithms. Understanding how they work will help you mitigate risks and effectively promote your product by predicting the results of…

SMM specialists promote brands on social networks by attracting customers and increasing loyalty and sales through interaction with users. This type of promotion is suitable for a wide range of businesses and organizations looking to increase their presence and engagement with their target audience through popular platforms such as Instagram, Facebook, TikTok, YouTube, Twitter, etc.…

Artificial intelligence is penetrating various areas, including Google contextual advertising settings. The Google Ads platform has implemented machine learning algorithms that analyze large amounts of data, such as user behavior, demographics, and search history. It allows us to make accurate decisions to optimize advertising campaigns. Today, the role of artificial intelligence in Google Ads is…

Scrolling through Instagram, we've all seen Reels. Sometimes it's a video with cute cats, and sometimes it's content with helpful information. However, it can also be used to promote a profile on the social network. Read on to learn how to use Reels as an effective marketing tool for Instagram promotion.  Instagram Reels: advantages and…

Crawl budget is important for SEO. Understanding the crawl budget allows web resource owners and developers to maximize the indexation of important pages.  What is a crawl budget Crawl budget is a limited resource that search engines allocate for indexing pages when their bots crawl them. If many optimized pages of your site are not…

Optimization of filter pages affects the promotion of an online store. Category sections are created for high-frequency queries, and static subsections of online filters are created for medium- and low-frequency queries. How to avoid problems with indexing and duplication during search engine optimization, you will read in the material.  SEO for product filters: how to…