2026 will be an important stage of change in the development of SMM, which will gradually begin to move to a new level of maturity. Changes in the work of social platform algorithms and general social trends are an excellent motivation for brands to rethink approaches to communicating with the audience. SMM trends will be…

Lanet CLICK was included in the list of the best digital agencies in Ukraine according to the Ringostat 2025 rating – one of the key studies of the Ukrainian digital market. The rating reflects the expert assessment of the industry and the real impact of agencies on the development of Internet marketing. For us, this…

For a site to rank high in search results, it is important to work not only with content and technical optimization, but also with external links. To understand which links really affect the ranking and how to improve your own strategy, it is worth finding out the link mass of the competitor's site and assessing…

Artificial intelligence has already changed the rules of the game in search engines. Users are increasingly turning to ChatGPT and other LLM platforms instead of going to websites. In this article, we explain how ChatGPT is turning into Google's main competitor, explain how to optimize a website for AI, and also share a real case…

Successful website operation starts not with design or content, but with choosing a hosting. It is the technical foundation that determines how quickly your site will load, how stable it will be, and how easily it can scale in the future. Choosing hosting randomly is like building a house without a foundation. In this material,…

In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale intrusion and restrictions imposed to prevent misinformation, TikTok Ads advertising tools have once again become available to Ukrainian businesses. This is a significant step for brands looking to scale their campaigns on one of the…