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Types of hosting and how not to go wrong when choosing for your website

Types of hosting and how not to go wrong when choosing for your website

Successful website operation starts not with design or content, but with choosing a hosting. It is the technical foundation that determines how quickly your site will load, how stable it will be, and how easily it can scale in the future. Choosing hosting randomly is like building a house without a foundation. In this material,…
TikTok Ads are back in Ukraine: what changed in 2025

TikTok Ads are back in Ukraine: what changed in 2025

In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale intrusion and restrictions imposed to prevent misinformation, TikTok Ads advertising tools have once again become available to Ukrainian businesses. This is a significant step for brands looking to scale their campaigns on one of the…
How to properly engage customers on Instagram Direct

How to properly engage customers on Instagram Direct

Instagram Direct is an opportunity for businesses to build direct communication with customers, which many use for clarifications before making a purchase. However, even if a person wrote in Direct, they still remain a potential buyer.   Communicating with customers in Direct is not only about answering questions but also about the ability to maintain…
What is UGC, and how does user-generated content help increase visibility in search engines

What is UGC, and how does user-generated content help increase visibility in search engines

User-generated content has become an effective digital marketing tool for increasing user engagement, building a loyal audience, and advancing search results. After all, reviews, photos, videos, and other content created not by professional marketers but by ordinary consumers help brands get closer to their audience and build trusting relationships with them. In this article, we…
Arbitrage for beginners: how to launch your first advertising campaign and avoid key mistakes

Arbitrage for beginners: how to launch your first advertising campaign and avoid key mistakes

Traffic arbitrage has become one of the most popular ways to advertise products or services online, attracting both experienced marketers and beginners. Its essence lies in using traffic sources to attract users to affiliate offers (offers) to receive a reward. However, success in this area depends not only on desire but also on understanding key…
How to watch competitors’ Stories anonymously: secrets that will help you stay invisible

How to watch competitors’ Stories anonymously: secrets that will help you stay invisible

An essential part of marketing analysis and developing your strategy for development in social networks is studying your competitors’ content, including viewing their Stories. What you get from viewing your competitors’ Stories Evaluating the effectiveness of their content. This allows you to find out which publication formats work best, which topics interest your audience most,…

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