In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale intrusion and restrictions imposed to prevent misinformation, TikTok Ads advertising tools have once again become available to Ukrainian businesses. This is a significant step for brands looking to scale their campaigns on one of the…

Instagram Direct is an opportunity for businesses to build direct communication with customers, which many use for clarifications before making a purchase. However, even if a person wrote in Direct, they still remain a potential buyer.   Communicating with customers in Direct is not only about answering questions but also about the ability to maintain…

User-generated content has become an effective digital marketing tool for increasing user engagement, building a loyal audience, and advancing search results. After all, reviews, photos, videos, and other content created not by professional marketers but by ordinary consumers help brands get closer to their audience and build trusting relationships with them. In this article, we…

Traffic arbitrage has become one of the most popular ways to advertise products or services online, attracting both experienced marketers and beginners. Its essence lies in using traffic sources to attract users to affiliate offers (offers) to receive a reward. However, success in this area depends not only on desire but also on understanding key…

An essential part of marketing analysis and developing your strategy for development in social networks is studying your competitors’ content, including viewing their Stories. What you get from viewing your competitors’ Stories Evaluating the effectiveness of their content. This allows you to find out which publication formats work best, which topics interest your audience most,…

A high-quality link profile is an essential element of SEO optimization and website promotion in general, as it has a direct impact on search engine rankings. For example, links (backlinks) from other web resources are one of the most important ranking factors for Google. What it is and why it is important to create a…