For a site to rank high in search results, it is important to work not only with content and technical optimization, but also with external links. To understand which links really affect the ranking and how to improve your own strategy, it is worth finding out the link mass of the competitor's site and assessing…

Artificial intelligence has already changed the rules of the game in search engines. Users are increasingly turning to ChatGPT and other LLM platforms instead of going to websites. In this article, we explain how ChatGPT is turning into Google's main competitor, explain how to optimize a website for AI, and also share a real case…

Successful website operation starts not with design or content, but with choosing a hosting. It is the technical foundation that determines how quickly your site will load, how stable it will be, and how easily it can scale in the future. Choosing hosting randomly is like building a house without a foundation. In this material,…

In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale intrusion and restrictions imposed to prevent misinformation, TikTok Ads advertising tools have once again become available to Ukrainian businesses. This is a significant step for brands looking to scale their campaigns on one of the…

Instagram Direct is an opportunity for businesses to build direct communication with customers, which many use for clarifications before making a purchase. However, even if a person wrote in Direct, they still remain a potential buyer.   Communicating with customers in Direct is not only about answering questions but also about the ability to maintain…

User-generated content has become an effective digital marketing tool for increasing user engagement, building a loyal audience, and advancing search results. After all, reviews, photos, videos, and other content created not by professional marketers but by ordinary consumers help brands get closer to their audience and build trusting relationships with them. In this article, we…