How to compile and organize semantics for a website or online store
A website's semantic core is a list of keywords that are distributed on the website's pages and through which the website is promoted online, these are the words and phrases that most accurately describe activities, products or services offered by a particular web page.
Such core usually consists of high-frequency keywords and others, ranked by frequency of use.
The core is the basis of the website, it depends on whether the web page will be in the top search engine results.
Use of semantic core
The algorithm for creating an online store's semantic core consists of 4 steps:
1. Collect keywords using common services and programs
2. Use alternative ways to compile a semantic core base
3. Group data and delete extra keywords
4. Expand semantics on the page
What are keywords
Keywords are separate words and whole phrases, with the help of which users search for necessary information in the network.
Keywords can be:
Types of keywords:
Semantic core clusterization
It is systematizing related keywords offered by search engines in groups (clusters). It allows you to form an orderly structure of hundreds and thousands of web queries of network users.
The issue of semantics grouping requires an individual approach for each project/campaign/business. The decision is influenced by many factors: the website's structure, business type, budget, frequency of phrases, the flexibility of the project, and the main message. The main thing is to understand why this type of clustering was chosen, whether it will be optimal and whether it will achieve the desired result.
Before you start collecting semantics, you can write a list of negative words. With their help, unnecessary phrases are cut off.
The list of negative keywords will help reduce the number of irrelevant queries. Properly covered, it will withstand a lot of adverse conditions.
There are such stages of semantic core clusterization
Principles of semantics clustering:
How to create your website’s structure
A website's structure is a hierarchical system of pages with which you can plan content, ways of presenting information, and the convenience of the resource for users and search engines.
The Word, Excel, or Google Spreadsheets tool is suitable for building the structure and order of the semantic core. To do this, specify the names of the pages and their subordination, and add columns of pages’ URLs, keywords and frequency of their use.
Semantics collection services
There are many different services for keyword collection on the web. They can be used in the initial stages and later — to expand the word base.
All services have different databases, so that they can provide different keywords. It is better to use several services while working, paying attention to the following features:
1. The volume of web queries database.
2. Frequency of data update.
3. Synonyms collection.
4. Keyword search sources.
5. Bases in all languages and for all countries of the world.
6. Ability to find search tips.
7. Displaying important frequency keywords.
Errors in semantic core construction
How to choose keywords for the meta tags Title and Description correctly?
Writing Title and Description meta tags for landing pages is the final step in compiling a semantic core.
What should the Title look like?
1) length — 65-80 characters;
2) it is desirable to include the main keyword in the Title twice.
What should the Description be?
1) length from 135 to 180 characters;
2) must contain the main key and its close synonym;
3) it is desirable to use micro-markup and emoji to make a website stand out in search results.