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Головна / Блог / Web analytics / Page 2
Ten reasons why you don’t see your company’s ad on Google

Ten reasons why you don’t see your company’s ad on Google

You have set up advertising for your business on Google on your own, or addressed a specialist but don't see the ads in search results? Today we'll consider why contextual PPC advertising is not available for viewing and what aspects to look for while setting up your ads. Setting up geotargeting Imagine that your media…
Why are there conversions but few orders

Why are there conversions but few orders

One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or services. Google contextual advertising is effective because it is not shown to all Internet users, but only to those whose field of interest coincides with the subject of the advertised services or products. That is…
Why don’t you get conversions and leads after launching an ad campaign

Why don’t you get conversions and leads after launching an ad campaign

Sometimes launching a Google Ads campaign doesn't produce what you want — no clicks, no requests. Later in this article, we will look at the most common issues with setting up Google Ads and advise what to do in such cases. What is lead generation Lead generation attracts new users to your resource, who will…
How to add a website to Google Analytics

How to add a website to Google Analytics

To find out more data about your site — to see the target audience, analyze content, see how changing the structure and design of the site affects its traffic — you need a special tool. Google Analytics is one of these tools. What is Google Analytics Google Analytics (GA) is a free Google service that…
How to reduce the bounce rate on a website: 8 effective methods

How to reduce the bounce rate on a website: 8 effective methods

A company or brand website is a powerful and important tool for growing your business. And for the site to bring benefits and give visible results, you need to improve it and work on optimization and usability. This channel requires a lot of effort, time, and a professional approach.In general, everyone is engaged in SEO…
Google Tag Manager: tags creation

Google Tag Manager: tags creation

In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using it in digital promotion. So, if you understand the importance of using GTM for business, we suggest you read the instructions for creating tags for Google Analytics.  Stage 1 — creating a tag In GTM,…

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