Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

What is SEM? Let's find out! SEM is an abbreviation from search engine marketing. It involves the use of paid advertising tools to increase the site position in search results. Using SEM as part of a marketing campaign is a quick way to attract traffic, and in the long run, get into the TOP of…

What is a semantic core The semantic core is a collection of keywords and phrases that are selected and compiled according to the website's theme. On the basis of this data, site optimization is carried out, in particular, a technical task for writing content is drawn up. Why make a semantic core As we have…

Crowd marketing: what is it and where is it used Business owners have come up with dozens of different methods to promote their brand and product, some of which are successfully used on the Internet. One of the methods that is often used to attract an audience is called crowd marketing. It is a kind…

The importance of digital accessibility Not only should real life be inclusive, the desire to involve and integrate all people in various spheres should also be manifested in the virtual world. The coronavirus pandemic and the war forced people to use the Internet more - for work, study, or to communicate with family and friends.…

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is a guide for the search engine in this difficult and, let's agree, important task. What does this concept mean, and how to increase the EAT level of your resource?…