Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps. What are the functions of GTM helps to connect analytics services such as Google Analytics quickly; simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;  captures any user's interactions…

Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

Video attracts attention and arouses users' interest. It is easier to perceive and remember. That is why advertising on YouTube increases brand awareness and helps to expand the audience of potential customers.A great advantage of an advertising campaign in video format is a detailed target setting for the target audience. What kind of target audiences…

The explanation is a useful feature from Google Ads that allows you to quickly find errors and make optimization decisions.If you notice a large fluctuation in the performance of a search campaign or ad group, review the explanation to quickly determine the cause.Explanations are currently in beta testing mode:   they are only available in…