Nataliia Bilenka
Head of the targeting department
Having 6 years of work in digital, I have a wide range of knowledge and skills.
Deep data analysis, understanding of audience behavior and constant search for new solutions allow me to provide the best results for our clients.
The author's latest articles
TikTok Ads are back in Ukraine: what changed in 2025
In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale […]
Effective ideas in online marketing 2024: a free webinar from industry experts
On August 28, 2024, Lanet CLICK and the Retail Association of Ukraine (RAU) will hold a joint webinar dedicated to […]
Current trends in digital marketing 2024: how business can successfully promote products nowadays
There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while […]
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Performance marketing: the key to unlocking the potential of your business
Performance marketing is becoming more popular. However, not everyone knows what this marketing solution is. Therefore, in this article, we […]
Artificial intelligence in marketing
As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, […]
Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting
When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as […]
How to collect an audience for targeting
If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your […]
Targeted or contextual: which advertising to choose
Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising […]
What is the test period in targeted advertising
Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided […]
How to promote YouTube videos
Today, YouTube is one of the most effective channels for business promotion. However, it is not enough to shoot a […]
Key tools of targeted specialist
Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. […]
