Anzhelika Zavadko
Head of the SMM department
More than 6 years in SMM. I know how to catch trends and “feel” Meta algorithms.
Together with the team, we can come up with a creative embodiment for the most boring information or the most unexpected info drive. I balance the border of creativity and deep meticulous analysis of KPIs.
The author's latest articles
How to promote on TikTok: top ways to promote TikTok
Before talking about TikTok promotion, let’s look at the application’s statistics. Initially, the software was launched back in 2014 and […]
Social media trends in 2021
Among social networks, Instagram occupies a leading position in the world. This site was created not only for posting photos, […]
How to promote a post on Instagram: an instruction with examples
Today, Instagram is one of the most popular social media platforms, especially among Ukrainian users. Therefore, it is not surprising […]
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How to create a content plan for social networks: Facebook and Instagram
Content plan: why is it needed and whether it is possible to do without it, we tell about everything in […]
What is TikTok, and how to promote it
Being ahead of your competitors means always being one step forward. Now it is difficult to do this because competition […]
SMM manager: who is it, and what are his responsibilities
SMM (Social Media Marketing) is an effective marketing tool for business promotion and attracting a loyal target audience. On the […]
Advertising on YouTube: creating a media plan
Before you start creating a media plan for YouTube video ads, let’s understand what media planning actually is. Media planning […]
Events on Facebook: creation and promotion
Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We […]
Facebook advertising
Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening […]
How to track conversions from advertising
How to track the effectiveness of Instagram advertising Conversion is a measure of the ad’s effectiveness. Usually, it is a […]
Top 10 applications for creating and analyzing Stories on Instagram
Applications for creating Stories According to research by SocialMediaToday, 80% of surveyed digital marketers actively use Stories. We have […]
KPI for targeted advertising
How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI. Let’s […]
