Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps. What are the functions of GTM helps to connect analytics services such as Google Analytics quickly; simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;  captures any user's interactions…

UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…

The explanation is a useful feature from Google Ads that allows you to quickly find errors and make optimization decisions.If you notice a large fluctuation in the performance of a search campaign or ad group, review the explanation to quickly determine the cause.Explanations are currently in beta testing mode:   they are only available in…

SWOT analysis is conducted to comprehensively assess the enterprise's state and future threats to its development. The acronym SWOT was first introduced in 1963 by Professor Kenneth Andrews at Harvard at a conference on business policy issues. Then other professors suggested using the SWOT model to calculate the company's behavior. This method began to be…

Conversion in marketing is a user's action in response to an appeal placed in an advertisement: downloading the program, calling, installing the program, registering for a course, purchasing a product, etc. Google Analytics' multi-channel funnel divides the role of channels in the conversion path into three possible areas:   First-click conversions.  Last clicks or direct…