Being ahead of your competitors means always being one step forward. Now it is difficult to do this because competition is growing every day. Therefore, companies are looking for new schemes and techniques to stay on the wave of popularity and success. One of the current trends is TikTok. TikTok has taken over the world…

SMM (Social Media Marketing) is an effective marketing tool for business promotion and attracting a loyal target audience. On the public pages of the brand, experts publish news about the company, thematic longreads about its activities or products, advice to readers, and more. Creative, high-quality, and helpful content attracts interested users and sells a service…

Before you start creating a media plan for YouTube video ads, let's understand what media planning actually is. Media planning is the process of selecting advertising channels and methods for a specific company. There is also strategic media planning, which is the process of combining all advertising messages and platforms into a single mechanism.  …

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Video attracts attention and arouses users' interest. It is easier to perceive and remember. That is why advertising on YouTube increases brand awareness and helps to expand the audience of potential customers.A great advantage of an advertising campaign in video format is a detailed target setting for the target audience. What kind of target audiences…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts, Dance, Movies,…