Video attracts attention and arouses users' interest. It is easier to perceive and remember. That is why advertising on YouTube increases brand awareness and helps to expand the audience of potential customers.A great advantage of an advertising campaign in video format is a detailed target setting for the target audience. What kind of target audiences…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts, Dance, Movies,…

Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening next time, read a short list of unwanted content.   Prohibited content. Advertising will not pass moderation if it concerns: tobacco products, weapons, medicines, goods from the 18+ category and others. See Facebook's rules for…

Why does your business need a Telegram channel Telegram has become a platform for advertising, and entrepreneurs are finding new opportunities to promote their businesses. For what tasks should you use the Telegram channel?   Information. Share the latest news about your company: updating the product/service range, changing prices, moving to a new office, etc.…

New Boomerang effects 3 new Instagram Boomerang effects.Now while creating Stories with a repeat function, you can choose an effect:   SlowMo is the effect that allows you to slow down the video; Echo is the effect with which help you can add motion blur; ⠀ Duo allows you to fast-forward the video to the…

How to track the effectiveness of Instagram advertising?Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order.To track online conversions from Instagram, you need to:   Install Facebook Pixel on the website. Configure events.…