SMM (Social Media Marketing) is an effective marketing tool for business promotion and attracting a loyal target audience. On the public pages of the brand, experts publish news about the company, thematic longreads about its activities or products, advice to readers, and more. Creative, high-quality, and helpful content attracts interested users and sells a service…

Before you start creating a media plan for YouTube video ads, let's understand what media planning actually is. Media planning is the process of selecting advertising channels and methods for a specific company. There is also strategic media planning, which is the process of combining all advertising messages and platforms into a single mechanism.  …

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.   Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts,…

Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening next time, read a short list of unwanted content.   Prohibited content. Advertising will not pass moderation if it concerns: tobacco products, weapons, medicines, goods from the 18+ category and others. See Facebook's rules for…

How to track the effectiveness of Instagram advertising Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order. [read_also id="42662"] To track online conversions from Instagram, you need to:   Install Facebook Pixel on…