Artificial intelligence has already changed the rules of the game in search engines. Users are increasingly turning to ChatGPT and other LLM platforms instead of going to websites. In this article, we explain how ChatGPT is turning into Google's main competitor, explain how to optimize a website for AI, and also share a real case…

Successful website operation starts not with design or content, but with choosing a hosting. It is the technical foundation that determines how quickly your site will load, how stable it will be, and how easily it can scale in the future. Choosing hosting randomly is like building a house without a foundation. In this material,…

User-generated content has become an effective digital marketing tool for increasing user engagement, building a loyal audience, and advancing search results. After all, reviews, photos, videos, and other content created not by professional marketers but by ordinary consumers help brands get closer to their audience and build trusting relationships with them. In this article, we…

A high-quality link profile is an essential element of SEO optimization and website promotion in general, as it has a direct impact on search engine rankings. For example, links (backlinks) from other web resources are one of the most important ranking factors for Google. What it is and why it is important to create a…

Crawl budget is important for SEO. Understanding the crawl budget allows web resource owners and developers to maximize the indexation of important pages.  What is a crawl budget Crawl budget is a limited resource that search engines allocate for indexing pages when their bots crawl them. If many optimized pages of your site are not…

Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google is crucial if you want your texts to appear in the top results. This article will tell you about the key ranking factors and the importance of proper text optimization for effective website promotion.  …