User-generated content has become an effective digital marketing tool for increasing user engagement, building a loyal audience, and advancing search results. After all, reviews, photos, videos, and other content created not by professional marketers but by ordinary consumers help brands get closer to their audience and build trusting relationships with them. In this article, we…

A high-quality link profile is an essential element of SEO optimization and website promotion in general, as it has a direct impact on search engine rankings. For example, links (backlinks) from other web resources are one of the most important ranking factors for Google. What it is and why it is important to create a…

Search engines often prioritize websites with clear geo-positioning, as many users use smartphones with geolocation to search for information. If you own a business and want to promote your brand, products, or services in a particular region, you should pay attention to local SEO. Read more about this tool and how to implement it in…

Crawl budget is important for SEO. Understanding the crawl budget allows web resource owners and developers to maximize the indexation of important pages.  What is a crawl budget  Crawl budget is a limited resource that search engines allocate for indexing pages when their bots crawl them. If many optimized pages of your site are not…

Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google is crucial if you want your texts to appear in the top results. This article will tell you about the key ranking factors and the importance of proper text optimization for effective website promotion.  …

Optimization of filter pages affects the promotion of an online store. Category sections are created for high-frequency queries, and static subsections of online filters are created for medium- and low-frequency queries. How to avoid problems with indexing and duplication during search engine optimization, you will read in the material.  SEO for product filters: how to…