More than a month ago, russia launched a full-scale invasion of Ukraine. As a result, Ukrainians are renouncing russian goods and services en masse. The marketing sector also refuses to use the services of the aggressor country and switches to Ukrainian or foreign counterparts because the use of russian-made software is a sponsorship of the…

Internet trade continues to grow actively, so enterprising people decide to develop their businesses online. They create a variety of sites that can bring in a stable income. But to start earning, it is worth figuring out how to attract a client via the Internet. Attracting customers on the Internet Many business owners search for…

The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of clicks? Even if you have collected the semantic core, correctly written the ad using keywords, and properly set up the ad, such a result is still possible if you forgot about negative words. What are…

Google News is a free news aggregator. From hundreds of news publications, it selects the most relevant and interesting ones to show to users. How to optimize content for Google News and add a website to the aggregator — read in our blog. News format from Google There are three formats in which Google News…

The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management and promotion. What problems do construction business owners face Starting a construction business, like any other, is very difficult. When opening a construction company, the owner may face the following problems:   Lack of qualified…

Target audience is one of the basic concepts of marketing. Without a clear understanding of the characteristics of the ideal buyer, it is impossible to create a successful marketing strategy and achieve a high level of sales. But what is it, and how to describe the portrait of your target audience? Let's take a closer…