To find out more data about your site — to see the target audience, analyze content, see how changing the structure and design of the site affects its traffic — you need a special tool. Google Analytics is one of these tools. What is Google Analytics Google Analytics (GA) is a free Google service that…

The fact that sales and services have moved to digital has not bypassed the medical field either. More and more people prefer to make an appointment with a doctor, get a consultation or buy medicine online. Therefore, it is important to understand that medical website promotion is a necessary component of the company's success in…

Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as well as while searching on Google. The main goal is to attract as many users to the website as possible, so contextual advertising works mainly on traffic. Today, there are many formats of PPC ads, but…

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching people who haven't encountered your ads before. And for users, the convenience is that the ads appear while surfing the Internet. In such way they discover new products, services and brands while scrolling through social…

Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such advertisements are also called product ads.The tool allows users to find the products they need and compare prices without visiting the advertiser's site. This feature increases the probability of purchasing in the store. What are…

In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using it in digital promotion. So, if you understand the importance of using GTM for business, we suggest you read the instructions for creating tags for Google Analytics.  Stage 1 — creating a tag In GTM,…