Contextual advertising

On August 17, 2026, Google updated the bidding logic for campaigns that operate based on target metrics. The goal of the Google Ads update is to make advertising campaign results more predictable, even when an advertiser changes the budget. It can have a real impact on the cost per conversion in many accounts. Specialists from…

What if an advertising campaign could find new customers on its own, create more relevant ads, and optimize its performance? This is exactly the direction Google is gradually moving toward by actively integrating artificial intelligence into its advertising platform. One of the latest automation tools is AI Max for Search campaigns, which helps use the…

In the modern digital marketing landscape, contextual advertising is a powerful tool for businesses. However, every advertiser may encounter a situation where Google Ads suspends an account. In 2025, Google suspended 24.9 million accounts due to various violations. Such sanctions can cause direct financial losses, disrupt marketing plans and sales operations. However, you should not…

Digital agency Lanet CLICK has been awarded Google Premier Partner 2026 status – the highest level of partnership in the Google Partners program. This confirms the team’s expertise in working with Google Ads and consistently strong results in clients’ advertising campaigns. This status is awarded only to the most effective agencies that are among a…

Every month, thousands of companies spend millions on advertising in Google Ads. However, a significant part of this money does not bring the expected results due to errors in settings and a lack of optimization. Then the business begins to look for reasons of budget drain. Let's consider the most common mistakes and practical steps…

Traffic arbitrage has become one of the most popular ways to advertise products or services online, attracting both experienced marketers and beginners. Its essence lies in using traffic sources to attract users to affiliate offers (offers) to receive a reward. However, success in this area depends not only on desire but also on understanding key…