Creating a marketing strategy is the first step of successful online business promotion. This is a complex and multifaceted process that requires a careful approach. Yet, a properly developed strategy is the key to effective promotion. In this article, we will discuss the components of such an action plan and its main features in more…

Artificial intelligence is penetrating various areas, including Google contextual advertising settings. The Google Ads platform has implemented machine learning algorithms that analyze large amounts of data, such as user behavior, demographics, and search history. It allows us to make accurate decisions to optimize advertising campaigns. Today, the role of artificial intelligence in Google Ads is…

Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, create interactive and immersive experiences for users, and open up new marketing opportunities for brands.   Augmented reality is an advanced technology that can change the approach to communicating with users. Images of real objects…

Contextual advertising on the Internet provides small businesses with powerful tools to attract a target audience, increase sales, and improve brand awareness. Thanks to precise settings, flexible budget management, and the possibility of operational optimization, contextual advertising has become an indispensable element of marketing strategy for small businesses.   For small businesses, contextual advertising services…

Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies whose locations are close to their target audience. However, in order to get the maximum benefit from it, you need to promote your profile. This tool is not as simple as it seems at first…

PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips below to improve the performance of your ads. Selection of quality keywords The effectiveness of Google Ads directly depends on the appropriateness of keyword selection. Therefore, they need to…