The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of clicks? Even if you have collected the semantic core, correctly written the ad using keywords, and properly set up the ad, such a result is still possible if you forgot about negative words. What are…

Let's imagine that you plan to create a site. You clearly understand for what purpose it will be developed and what results should be expected. But the last question remains: how to ensure the promotion of the site from scratch? Let's figure it out. SEO at the site development stage: why is it important Competent…

Google News is a free news aggregator. From hundreds of news publications, it selects the most relevant and interesting ones to show to users. How to optimize content for Google News and add a website to the aggregator — read in our blog. News format from Google There are three formats in which Google News…

The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management and promotion. What problems do construction business owners face Starting a construction business, like any other, is very difficult. When opening a construction company, the owner may face the following problems:   Lack of qualified…

YouTube is one of the top popular sites in many countries. In addition, it is the most popular video hosting in the world. YouTube features movies, music videos, trailers, news and educational programs, and amateur videos, including flyers, blogs, slide shows, comedy videos, etc. On this video hosting, everyone can create a channel and post…

Target audience is one of the basic concepts of marketing. Without a clear understanding of the characteristics of the ideal buyer, it is impossible to create a successful marketing strategy and achieve a high level of sales. But what is it, and how to describe the portrait of your target audience? Let's take a closer…