The author's latest articles

Why are there conversions but few orders

Why are there conversions but few orders

One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or […]

Why don’t you get conversions and leads after launching an ad campaign

Why don’t you get conversions and leads after launching an ad campaign

Sometimes launching a Google Ads campaign doesn’t produce what you want — no clicks, no requests. Later in this article, […]

How to run contextual advertising on western markets

How to run contextual advertising on western markets

Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. […]

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How to work with negative keywords in contextual advertising

How to work with negative keywords in contextual advertising

The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of […]

Promotion of the construction company

Promotion of the construction company

The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management […]

Banner advertising on the Internet: what it is and how it works

Banner advertising on the Internet: what it is and how it works

Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new […]

10 methods for improving Google Ads search advertising

10 methods for improving Google Ads search advertising

Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this […]

How to add a website to Google Analytics

How to add a website to Google Analytics

To find out more data about your site — to see the target audience, analyze content, see how changing the […]

Medical website promotion

Medical website promotion

The fact that sales and services have moved to digital has not bypassed the medical field either. More and more […]

PPC specialist in contextual advertising: who is he and what are his tasks

PPC specialist in contextual advertising: who is he and what are his tasks

Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as […]

Google Discovery Ads format: features and launch

Google Discovery Ads format: features and launch

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching […]

Google Shopping: a beginner’s guide

Google Shopping: a beginner’s guide

Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such […]