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Solutions that help dental clinics grow

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Dental website promotion

The dental business has long gone beyond word-of-mouth recommendations. Patients compare clinics online, read reviews, look at before/after photos, and choose those they trust before their first visit. Proper promotion of a dental clinic will help attract patients, build a reputation, and consistently fill the record.

Our services

SMM

We build trust in the clinic on social networks and attract patients through useful and interesting content.

SEO

We will bring your dentistry website to the leaders of Google search results for a stable flow of organic requests.

Google advertising

We will set up precise advertising campaigns so that your clinic website is seen by potential patients.

Targeting

We show your dentistry advertising to the audience that best matches the portrait of a potential client.

Influence marketing

We attract media doctors and dentists bloggers to increase trust in the clinic.

Solutions

Top tariff
Contextual advertising
Fast leads from Google Ads
SMM promotion
Increased brand awareness
Targeted advertising
Precise audience targeting
Website SEO promotion
Consistent leads from organic search

How we work

Business and market analysis – we research the target audience, as well as services, audience and activity of competitors.

1

Development of a development strategy – we determine promotion channels and form a phased action plan.

2

Launch of campaigns – we configure SEO, SMM, contextual and targeted advertising for dentistry.

3

Performance control – we analyze indicators and make changes.

4

Reports and support – we provide results, explanations and recommendations for further growth.

5

Cases

Case: SMM promotion for the Dakhno Clinic of Reproductive Medicine
SMM promotion for the Dakhno Clinic of Reproductive Medicine

How to engage your target audience and increase your reach with a renewed concept focusing on the Reels and Stories format

Case: Promotion of the plastic surgery clinic on Google My Business
Promotion of the plastic surgery clinic on Google My Business

How to effectively promote a point on Google Maps for a plastic surgery clinic

Case: Contextual advertising for the medical center
Contextual advertising for the medical center

Increased the effectiveness of contextual advertising in the presence of obstacles to advertising.

Case: Contextual advertising for a dental clinic
Contextual advertising for a dental clinic

How we increased the number of calls and forms sent by lowering the cost per conversion

Case: SEO promotion of a medical website
SEO promotion of a medical website

We doubled the number of conversions on the medical center website

Methods of promoting a dental clinic

Internet promotion direction What is responsible for Main tools/formats
SEO-promotion Increases organic traffic to the clinic’s website, improves positions for thematic queries Technical site optimization, content optimization, and external links
Contextual advertising (Google Ads) Generates quick doctor appointment requests Search ads, banners, Performance Max
Targeted advertising Attracts potential customers by interests (health, cosmetology, dental care) Facebook/Instagram/TikTok /LinkedIn/Viber – banners, videos, stories
SMM-promotion Builds trust and recognition of the clinic Posts about treatment and patient results, cases, videos, stories, and interaction with the audience
YouTube advertising Showcases procedures and doctors’ expertise Video ads, procedure promos, patient testimonials
Banner advertising/remarketing Returns visitors to the site and stimulates appointments Adaptive banners with service offers, dynamic remarketing
GEO-optimization/AI-search Increases the visibility of the clinic in search and AI services Content optimization for LLM, work with reputation and mentions in the media

We are trusted

Want to attract more patients?

Contact Lanet CLICK to discuss promoting your dental clinic!

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Reviews

What clients say about us

We are often asked

Why does dentistry need online promotion?

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Today, patients mostly look for a dentist online, and without a presence on the Internet, your brand may become unprofitable. Online promotion increases the clinic’s visibility and provides a stable flow of applications.

Which promotion channel to choose?

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To qualitatively advertise dentistry, it is worth combining several channels: SEO – for organic traffic, contextual advertising – for quick results, and dentistry promotion in social networks is necessary for interaction with patients and strengthening trust in the clinic.

Why is it worth ordering comprehensive Internet marketing?

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Comprehensive promotion of a dentistry website includes SEO, paid advertising, SMM and targeting, which ensures simultaneous growth in visibility, traffic and conversions. It works as a single system for stable patient attraction and strengthening the clinic’s brand.

What is the portrait of the target audience of a dental clinic?

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The target audience of private dentistry can be divided into several groups: patients who are looking for quick treatment of a specific problem, value reputation and guarantees; patients focused on the aesthetics of problem solving and modern solutions; patients who are looking for a reliable family dentist for themselves and their children, loyalty programs and comprehensive service are important to them.

What does the cost of dentistry promotion depend on?

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The cost of advertising dental services depends on the site platform, its technical condition, scale and volume of work, as well as the level of competition. The budget is also affected by deadlines – for short deadlines, a larger team is involved, which increases costs.

What are the terms of the first results for different channels?

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Contextual advertising gives applications in 1-3 days, and Google Business Profile starts working in 2-4 weeks. Results from SMM and SEO services for promoting a dental website will have to wait a little longer (from several months), but they provide stable growth.

How to measure the effectiveness of promotion?

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The effectiveness of dentistry website promotion is assessed by the number of applications, calls, appointments, and lead value. Traffic, search rankings, and user behavior are also analyzed.

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CLIENTS WITH SOLUTIONS

FROM LANET CLICK

A stable flow of new patients for your dental clinic

Features of promoting dental clinics

 

  • Limitations of advertising in medicine – the inability to fully use GDN, focus on search engine promotion and social networks.
  • Focus on search engines – they are the ones that provide the most targeted traffic and applications.
  • Sales in a few touches – it is important to build a clear and simple patient path from the first contact to the appointment.
  • Compliance with EEAT and YMYL requirements – expert content, transparency of information and trust in doctors.
  • Local SEO – city-specific keywords, Google Maps and directories help promote a dental office.
  • Reputation management – working with reviews, social networks and communications to promote a dentistry website to the top.

 

What content works to attract dental clients

 

Effective marketing for dentistry is based on benefit, expertise and trust. Content should dispel patients’ fears, explain complex procedures in simple language and show the real experience of the clinic. Formats that combine education, visuals and live communication work best, including:

 

  • educational and expert: doctor’s blog, video answers to frequently asked questions, debunking myths and news;
  • before/after results (with patients’ permission);
  • behind the scenes of the clinic: getting to know the team and procedures, atmosphere, equipment, work process;
  • live and interactive: Q&A sessions with an orthodontist or dentist, surveys, etc.

 

What are the stages of promoting a dental clinic website

 

The scope and composition of work depend on the selected package and business goals. The strategy is formed individually, taking into account the market, competition and selected methods of promoting dental services. Next, the team gradually implements tools that ensure stable traffic and applications, namely:

 

  1. Analytics and audit – a comprehensive audit of the site, niche and competitors is carried out. It helps to identify technical errors, growth points and better understand the needs of the audience.
  2. SEO optimization – a semantic core is formed, the structure, metatags, indexing and content are worked out. Search becomes the main source of targeted traffic.
  3. Social networks – a content strategy is developed to effectively promote dentistry on Instagram, Facebook and TikTok and attract new patients in this way.
  4. Customer retention – mailing lists are set up, feedback is worked on, and loyalty programs are created.

 

Why is it worth ordering a dental website promotion from Lanet CLICK agency

 

The Lanet CLICK digital agency confidently works in niches with increased requirements for trust and reputation. We take a comprehensive approach to dental website promotion and work for results, not formal indicators.

 

Why us:

 

  • We work comprehensively – you can order SEO dentistry promotion, contextual advertising, SMM and targeting within a single strategy.
  • We form an individual strategy without risky methods and search engine sanctions.
  • We provide a transparent budget, regular reporting and clear KPIs.
  • We have experience working with complex niches and focus on real applications and patient records.
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